Brian Cagney

Digitally-delivered linear TV next step for “Performance TV” - TV ads sell stuff, and always have. TV ads have always sold stuff, whether it was to put butts in seats for fast food and movies, heads in beds for hotels, or moving stuff off shelves for consumer packaged-goods brands. - Brand owned Cannes Lions International Festival of Creativity & DR was the backwater. Virtually all TV ad campaigns fell into these broad buckets: brand ad campaigns where sponsors anchored key programming and dayparts and DR (direct-response) campaigns, where the focus was buying up lots of leftover inventory in bulk at low prices, generally pre-emptible, with performance based on consumer phone calls, postal mail and store sales. - Separate silos held “Performance TV” back. Brand and DR operated in separate silos, with different objectives, teams, and companies, frequently in conflict. Not only didn’t they coordinate much, they generally didn’t like each other much. And yes, they generally dressed, talked and operated quite differently. - CTV making Performance TV hot. But the rapid growth of performance advertising on connected TV (CTV) and the billions of dollars in recently announced M&A deals in the space — Pinterest and tvScientific late last year and Walmart Connect and Vibe.co .co last week — have propelled the entire concept of Performance TV across the advertising and media ecosystem. - CTV collapsing digital/TV divide for performance. Now, with connected TVs (CTV) in many tens of millions of homes in the U.S., and many companies — from TV manufacturers like VIZIO, LG Ad Solutions and Samsung Ads to operating system providers like Roku , Apple and Google — creating a digital ad ecosystem on these TVs, we’re finally seeing the merger of the living room TV screen and its immersive viewing experience, with digital targeting, measurement and performance optimization. - Digitally driven linear is the next explosion in performance TV. While CTV ad inventory is growing fast, the largest pools of TV ads are still in linear delivery channels: broadcast, cable and satellite — more than 80%, since so much streaming TV is ad-free or ad-light. - Linear still massive, and underyielded. While the linear volume is declining, it is still massive, and will still be significant for the better part of the next decade.Thus, we will certainly soon see a merging of the digital-driven, automated buying approaches that CTV ad companies have leveraged to serve digital marketers and buyers with under-optimized pools of linear TV. - Linear beats CTV at RAOS at scale. With those buyers very focused on performance and return on ad spend, the fact that linear TV ad spots are generally priced dramatically lower than CTV spots will certainly help accelerate that adoption as linear spots become available on interchangeable buying platforms. Chart from Nielsen Guage.

Today marks an exciting new chapter. Media Now Interactive has joined DCipher under People Inc., bringing together trusted media expertise, industry-leading data, and powerful audience intelligence to help brands connect with consumers intentionally, with the results to prove effectiveness. Follow D/Cipher for updates on what's next: https://lnkd.in/emtpq-gg

I'm looking for a gun - come join the team!

Partnerships are built on trust and doing whats right for our customers. Dialpad x SkyeCast | Sustainable Technology Advisors is built on that. Thank you Eric Gilmore for hosting me in my old stomping grounds of San Diego. Bridgepointe Technologies #dialpad #skyecast #ucaas #ccaas

I'm excited to share that I've stepped into a new role as SVP, Sales Growth at PRX. Over the past several years, I've had the opportunity to help grow PRX's sales efforts through marketing, strategy, and storytelling, building partnerships that connect brands with some of the most trusted voices in audio. I'll continue to support our incredible sales team in those areas, but this role also opens an exciting new chapter. Going forward, I'll be working closely with Jason Saldanha to help shape and grow the PRX portfolio by identifying new shows, creators, and revenue opportunities that align with both our business goals and our mission. Content acquisition, portfolio strategy, and market positioning will become a major area of focus as we continue to evolve what PRX can offer creators, audiences, and partners. This is a new challenge for me, and one that sits right at the intersection of content, audience, and revenue. I'm looking forward to learning, building, and helping bring the next generation of great audio to PRX. Here's to what's next!

We are hiring! Come join our team https://lnkd.in/g9yhz9wJ

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Happy to announce that our work for Adelphoi was recognized with 2 Gold Addys and 1 Silver Addy at the AAF National Awards Show. Proud to represent Pittsburgh going up against some of the biggest brands and agencies in the country. AAF Pittsburgh & Ad 2 Pittsburgh American Advertising Federation

Coming off an energizing Inspire, I'm excited to take this conversation on the road. Alteryx on Tour: Agentic Analytics Starts Here is heading to 17+ cities globally — and the timing couldn't feel more right. The theme we kept hearing at Inspire is playing out everywhere: AI capability is accelerating fast, but trust, operationalization, and real business impact are becoming the harder challenge. Organizations aren't struggling to access AI anymore. They're struggling to deploy it in ways that are visible, understandable, repeatable, and auditable. That's exactly what we'll be digging into on tour. We'll be sharing:  🏆 Real customer stories driving operational impact  🖥️ A live demo of Alteryx One  🔭 What's next in analytics, AI, and agentic AI  ⚖️ Practical strategies for scaling AI responsibly  💡 Key insights and momentum coming out of Inspire What I'm most looking forward to is connecting with the analysts and data leaders who are closest to the business — the people building the logic, workflows, and trust that make AI actually work inside their organizations. Whether you're early in your AI journey or scaling enterprise-wide, come find your city and join us. And a big thank you to our partners on the road helping customers move from AI potential to real, measurable outcomes. Find Your City: https://lnkd.in/gHe7ix_i   Alteryx #AlteryxOnTour