Jessica Baker

AI Driven Channel, Partner Ecosystem, Channel and Program Strategy Advisory, Evangelist for Partner LifeTime Value® and Author of VMi™ for Partnering Success

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Partner Ecosystem Impact Measurement: Insights for Sales Leaders

Partner Ecosystem Impact Measurement:…

March 14, 2024

19 likes1 comment

Want to Jumpstart your Partner Relationship? Take Onboarding Seriously.

Want to Jumpstart your Partner Relationship?…

November 15, 2023

11 likes8 comments

Navigating the Impact of AI on Partnership Professionals in B2B Tech: Insights from a Roundtable Discussion

Navigating the Impact of AI on Partnership…

November 2, 2023

5 likes2 comments

Congratulations, You Signed a Partner. Now what?

Congratulations, You Signed a Partner. Now…

October 11, 2023

17 likes1 comment

Does Trust Exist in an AI-Driven World?

Does Trust Exist in an AI-Driven World?

June 29, 2023

3 likes1 comment

The AI Driven Channel Partner Ecosystem

The AI Driven Channel Partner Ecosystem

March 9, 2023

12 likes2 comments

So, You’ve Got Yourself an Ecosystem. Now What?

So, You’ve Got Yourself an Ecosystem. Now…

January 19, 2023

10 likes2 comments

The Tale of Two Partnerships

The Tale of Two Partnerships

December 14, 2022

14 likes

For the Love of CAMs

For the Love of CAMs

November 2, 2022

23 likes8 comments

A Hole in the Trust Bucket: A Partner Stole a Deal From Us!

A Hole in the Trust Bucket: A Partner Stole…

September 21, 2022

12 likes2 comments

Your Partner Program: When Less is Definitely More

Your Partner Program: When Less is…

August 24, 2022

19 likes4 comments

Program Tiers are Dead(ish)

Program Tiers are Dead(ish)

August 3, 2022

60 likes41 comments

5 Best Practices for Massive Partner Performance

5 Best Practices for Massive Partner…

July 20, 2022

13 likes2 comments

Getting The Business Ready For Your Channel

Getting The Business Ready For Your Channel

June 26, 2017

14 likes

5 Signs You Are Ready for a Channel Strategy

5 Signs You Are Ready for a Channel Strategy

June 5, 2017

35 likes3 comments

Channel Rehab: Getting Born-in-the-Cloud Partners to Work with You....Not Your Competition

Channel Rehab: Getting Born-in-the-Cloud…

November 9, 2016

5 likes

Channel Rehab: So, You’ve Got Yourself an Ecosystem. Now What?

Channel Rehab: So, You’ve Got Yourself an…

September 8, 2016

7 likes

Channel Rehab: The Economics of Recruiting

Channel Rehab: The Economics of Recruiting

June 23, 2016

8 likes2 comments

Channel Rehab: Putting the "V" Back in VAR

Channel Rehab: Putting the "V" Back in VAR

June 1, 2016

9 likes3 comments

Channel Rehab: Business Planning Lessons Learned

Channel Rehab: Business Planning Lessons…

May 23, 2016

5 likes