Fin

“Things will never be chill again" was one of the main takeaways from our Fin × Attio × Granola meetup this week. We brought together product leaders who are building in one of the fastest-moving periods this industry has ever seen—and the energy and optimism in the room said it all. Des Traynor (CSO & Co-founder, Intercom, building Fin), Nicolas Sharp (CEO & Co-founder, Attio) and Vas Zhovner (CTO, Granola) candidly explored a question every product team is wrestling with right now: how do you lead product strategy when AI is changing what’s possible every few months? The answer, shared across the panel, was clear: stay adaptable, rethink old processes, and build with a strong point of view—because the model or feature is never the strategy. Your perspective is. Huge thanks to Nicolas Sharp and Vas Zhovner for joining us as guest speakers, and to Des Traynor for leading an honest, sharp discussion. And thank you to everyone who came out—London’s product community always brings real energy. If you want to be part of future Fin meetups, subscribe to the Luma calendar below. 👇

If you started the company today, what would you be building? At our recent meetup during Web Summit in Lisbon, Des Traynor (Co-founder & CSO, Intercom, building Fin) posed that question to Arvind Jain (Founder & CEO, Glean) and Timothy Young (CEO, Jasper) as they explored how AI is reshaping go-to-market (GTM). The panel covered how AI is forcing companies to reevaluate everything, from how they build, sell and price products, to how they build thriving teams in the AI era. Some key takeaways stood out: - Sell outcomes, not AI demos: Buyers have had enough of shiny demos. They want specific business problems solved, with clear KPIs, not just AI features. - Outcome-based pricing is rising: Subscription, usage, and outcome-based models will coexist, but outcome-based pricing is likely to grow where AI directly performs measurable work. - Features can be cloned, momentum can’t: In a world where surface features can be replicated quickly, speed, persistence, and raw product momentum are what separate long-term winners from short-lived copycats. Read the recap below to get all the insights from the conversation. And if you’d like to join future meetups like this, subscribe to the Fin Luma calendar to hear what’s next.

Marketing and GTM have been propelled into a new era. Thanks to AI, teams are doing more with less, and new critical roles are emerging. Join us in London on December 2nd for a candid conversation with Varun Anand (Co-founder & COO, Clay) and Paul Adams (Leading Marketing & CPO at Intercom), as they explore how brands are leveraging talent to cut through a noisy AI landscape, and the new roles that are becoming critical to growth. Expect practical insights on what’s working, what’s breaking, and how top teams are adapting their hiring, execution, and strategy to this new environment. Seats are limited – RSVP on Luma now 👇

Last week, at the Slush conference in Helsinki, we partnered with Legora and Personio to talk about Leading Change in the Age of AI. Brian D. (VP of Product, Intercom, building Fin), Max Junestrand (CEO & Co-founder, Legora), and Hanno Renner (CEO & Co-founder, Personio) took the stage to talk about their experience steering their companies through the AI transformation. They explored how leadership principles and org design are evolving, the new skills and instincts leaders are developing to navigate change with confidence, and what AI-native startups and scaled SaaS companies can learn from one another, especially as traditional product frameworks break when AI becomes the core of your product. If you’d like to join a future Fin meetup, you can subscribe to our Luma calendar to see what’s next 👇

“Great support is proactive, not reactive. And that’s what AI finally lets us do.” That idea shaped the conversation at our Fin × Jam.dev × Vercel meetup in San Francisco, where we explored how AI is connecting support and engineering, closing the gap between reporting an issue and resolving it. From systems that investigate problems before a ticket is filed, to support agents becoming QA testers and problem solvers, the night highlighted a cultural shift that’s underway: The boundary between support and engineering is disappearing with AI-powered loops, where support informs engineering, engineering builds for support, and both sides collaborate in real time, making customer experience seamless, predictive, and human. As one panelist put it, “We’re all on team support.” And in the AI era, that mindset is becoming the operating model. Take a look at the video below to hear how teams are rethinking roles, workflows, and what “good” looks like when humans and AI debug together. If you’d like to join a future Fin meetup, subscribe to our Luma calendar. 👇

“It’s a Cambrian explosion of solutions. We’re removing the bottleneck from just the people who can build, and putting it into the hands of anyone who can define a problem.” At our meetup with Zapier and Cloudflare in San Francisco, builders and product leaders gathered to explore how MCP is changing what it means to build with AI. Attendees talked about AI unlocking human potential, shifting work away from the monotonous and toward the meaningful, and accelerating how quickly ideas move from concept to production. As one guest put it: “AI is one of the biggest revolutions we’ve ever seen.” Take a look at the video below to hear how teams are thinking about orchestration, problem-definition, and a future where anyone can build anything. If you’d like to join a future Fin meetup, subscribe to our Luma calendar. 👇

“Tonight we’re talking about how to foster and maintain customer trust in this new world of AI.” Our Fin × Vanta meetup in London brought builders, security leaders, and engineers together to dig into one question: how do you design AI systems people can genuinely trust? From the pace of change to the realities of growing agency and shifting customer expectations, the message was consistent: trust is much more than just a box ticking exercise. Take a look at the video below to hear what people are saying as AI reshapes security, compliance, and the role engineers play. If you’d like to join a future Fin meetup, subscribe to our Luma calendar. 👇

“The way product development is commoditizing, anyone and everyone can lead innovation.” At our Fin × Gamma meetup in San Francisco, the conversation didn’t stop on stage. Around the room, founders, builders, and designers shared how AI is reshaping creativity, from treating AI as a true collaborator to imagining how it will recognize signals and respond in real time. It was a night of ideas and optimism: where voice met vision, and everyone had a take on what “human-AI communication” should feel like next. Watch the highlights below, and join us at the next Fin meetup to be part of the conversation 👇

“The market is tired of flashy demos. They’ve seen enough. Now they’re looking for real substance.” That observation reflected a prevailing sentiment at our meetup with Glean and Jasper during Web Summit in Lisbon. The room was full of founders and GTM leaders who’ve all felt the same shift: AI buyers aren’t drawn to novelty, they’re looking for tools that solve real business problems. Des Traynor (Intercom), Arvind Jain (Glean), and Timothy Young (Jasper) shared what they’re learning from building and deploying AI at scale. A clear takeaway: AI’s impact is no longer hypothetical. It’s reshaping workflows, transforming how teams build pipeline, and pushing every GTM team to rethink how value is created end-to-end. Thank you to everyone who joined, asked thoughtful questions, and kept the conversation grounded in real GTM challenges. If you’d like to join a future Fin meetup, subscribe to our Luma calendar to see what’s next.

“It’s a once-in-a-lifetime moment to shape how society trusts AI.” At our Fin × Vanta meetup in London, Thibault Candebat and Todd Royal joined engineers, founders, and security leaders to explore building trustworthy AI tools, securely and quickly. The discussion spanned guardrails, governance, and the freedom to innovate responsibly, with one shared belief: AI systems will earn trust through design, transparency, and results that stand up to scrutiny. Watch the highlights below, and subscribe on Luma to join the next Fin meetup 👇