Why Is Digital Marketing Required For The Hospitality Industry?

Has your friend ever sent a reel of a beautiful resort or hotel equipped with all the amenities required for a heavenly experience - a jacuzzi, serene views and a beautiful lobby with a comfortable and beautifully decorated room? Followed by a DM “We have to visit this at our next vacay!” Didn’t you too fall for that resort immediately just for its sheer beauty and luxe appeal?

 What is seen is sold

This incident is a testament to the age-old adage in the marketing world - ‘what is seen, is sold’. There might have been many other resorts, hotels, or hostels with the best amenities available in the world. But the one which is visible from the comforts of your drawing room and manages to capture the imagination of people also manages to win the race securing customers for the property.

 And that is where the crucial role of digital marketing comes into the picture. The need to be digitally present and leave a lasting digital footprint has become increasingly important. In the era of constantly evolving marketing techniques, remaining observant of the trends and pacing up with the new developments is key to the success of businesses.

 Self-evident fact

It has been loudly observed that property located even in offbeat locations, i.e., which does not necessarily lie in hotspot tourist places, can manage to do well for themselves with their strong digital presence and tactful use of techniques such as influencer marketing.

 There is plenty of research and findings on the same, but one need not refer to researchers when the phenomenon is self-evident and can be realized by any self-aware person. Still, for the sake of thought provocation, the following is the list of reasons why digital marketing can indeed be a game-changing experience for small, mid & large players in the hospitality industries.

• Increased bookings: A study by Google found that hotels using digital marketing saw a 70% increase in bookings compared to those who did not.
• Return on investment: According to a report by Hootsuite, for every $1 spent on digital marketing, the average return on investment is $22.
• Mobile optimization: As previously mentioned, over half of all hotel bookings are made on mobile devices, making mobile optimization a key aspect of a successful digital marketing strategy.
• Social media: A report by eMarketer found that 81% of travellers use social media to research and plan their trips, making it a valuable tool for hotels to reach potential guests.
• Online reviews: A study by TripAdvisor found that 90% of travellers use online reviews to make their hotel choices, highlighting the importance of reputation management for hotels.
• Influencer marketing: Influencer marketing has been shown to drive up to 11 times more ROI compared to other forms of digital marketing, making it a valuable tool for hotels to reach new audiences.
• Personalization: A report by Accenture found that 75% of travellers are more likely to book with a hotel that offers personalized experiences, showing the value of personalization in the digital marketing strategy for hotels.

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By: Aditya Kumar & Jasmeet Bhatia