CEO of HTC, Cher Wang made a huge announcement last week that AUDI will be installing HTC Vive VR units in pretty much all of its flagship stores to allow shoppers virtual test drives. This is HUGE!
At CES this year, Audi is showing a VR-based system that will immerse potential customers in the car of their choice — and this is completely real, not a proof of concept. A version of it will start rolling out to the company's flagship "Audi City" dealerships in the middle of the year.
___________________________________________________
Our studio, Groove Jones, is an HTC Vive development studio that has deployed the VR units and Room Scale setup out in the public sector for client activations. This announcement is big news and will demonstrate that the equipment is ready for primetime and that retail use is going to become the new norm in 2016. Finally breaking out of activations at tradeshows to permanent installations where the general public will get their first experiences with VR technology.
The full article can be found on Engadget.com - http://www.engadget.com/2015/12/18/htc-vive-vr-big-breakthrough-ces/
Infographics are available for download and use here -
http://groovejones.com/2015/12/infographic-consumer-journey-in-vr/
- Dan Ferguson
