The Presence Economy

In today’s ultra-mobile, virtual world, where place is permeated and often displaced by a new digital reality, presence is scarce. Understanding and being able to account for the value of presence will lead to more informed decisions by individuals and businesses and renew our sense of – and investment in – place. By creating a presence economy, we can enhance engagement, to the point of immersion and investment, which then influences purchase intent and revenue. 

It’s within this context that I’m launching 468 Communications, which provides “storytelling for the presence economy.” The products and services of 468 Communications are focused on helping clients increase presence with their communities – which can include customers, employees, partners or any kind of stakeholder. Learn more about that and download The Presence Economy whitepaper at the 468 Communications website.