How to promote your content with Linktree

What is Linktree and why use it?

Very simply, it’s the hub that collects your social media, website, merch store, and all your other links on one simple micro-site that you can share anywhere and everywhere. Essentially, it’s the upgrade from “link in bio” that you’ve probably seen everyone from Selena Gomez to RedBull using.

If you’re like most of us, you have a lot of irons in the fire. I have a YouTube channel, a podcast, a Facebook group, and an email newsletter in addition to posting at least once a day on Instagram and Twitter-- and that’s where Linktree comes in.

For me, it’s how I make sure to squeeze every single bit of value I can from every social media impression that I get. You work so hard for them, shouldn’t you want to make the most of every single one?

For example, I got over 23k Instagram profile visits in the last month, with 1143 of those people clicking on my Linktree-- I don’t know about you, but that’s a lot of people to me and I want to make sure I’m making the most of every one of those visits! 

So with that in mind, here’s a few simple tips to boost the CTR (click through rate) of your social profiles and content with Linktree:

Upgrade to Linktree PRO

Don’t cheap out: for the cost of a fancy coffee once a month, you get access to the Linktree analytics suite and several other features that are key to getting the most of it. 

This isn’t a sales pitch for them, it’s my genuine suggestion-- and most of the advice here assumes you are a PRO user.

Understand your visitors

First, take a look at your analytics to make sure you know who you’re speaking to. Where do they live? What platforms are they coming from? What devices are they using?

For example, the large majority of my visitors are Americans coming from Instagram on a mobile device-- no surprises there since that mirrors my YouTube analytics and Instagram is my biggest social platform (5x bigger than Twitter), but it’s always good to know for certain.

I suggest looking at this every couple months to see if there are any big changes.

Optimize your profile, landing page and links

You can do a lot to customize your Linktree: button shape and color, background color/image, and more.

In my opinion the most important element is your profile photo and tagline. Use a picture of your face: humans are programmed to connect with and support other humans. 

If you’re a creator, your tagline should feel personal, not like some corporate marketer wrote it-- hence why I went with “here is my internet stuff.”

Second, use custom thumbnails for your links. Linktree has a nice library of icons to pick from but I suggest using your own images. The more they feel like YOU, the better - and the more clicks you’ll likely get.

I personally don’t use an image background because I’m optimizing for fast loading time (to reduce bounce rate), but that is an option for those who want it.

Order your links to maximize clicks

My paradigm here is to give people what they want, as quickly as possible to boost CTR (click through rate). With that in mind I order my links as follows:

First, a direct link to whatever piece of content that I’m currently focusing on (a podcast in this case, but it could be a video, new merch, etc). I swap this out every few days since I release new content pretty often.

After that, I order them from most popular to least popular, stack-ranked by lifetime clicks. The  idea here is to connect my followers with the content they want with as little friction as possible.

You can do this quickly in the Linktree admin area: clicking on any of your links will show you total lifetime clicks and clicks in the last 7 days.

For example, my YouTube link has gotten 1.6k clicks to date vs 601 for my merch link, which makes sense given that my audience primarily comes from YouTube. With that in mind, YouTube is my top “evergreen” link.

You might be tempted to put your less popular links at the top with the thinking that this will make them more popular. That hasn’t worked for me, but you can test it for yourself by changing the order and looking at the daily performance.

Advanced options

The above is 80-90% of the work, and if you stop there you’ll be in great shape. But for those of you who really want to nerd out, there’s a few specific things I suggest looking into:

• Leap links, which will redirect anyone who clicks on your Linktree to a specific link. This is ideal if you’re promoting something and want to just say “link in bio.”
• Embedded YouTube videos, so visitors can watch your video without having to click through to the app/site.
• Priority links, which will make one of your links animate in an obnoxious way and maximize the attention it gets
• Scheduling, so you can un-publish a link at a given date and time (for example, when a sale ends)

And their product velocity is very impressive so by the time you read this, it’s entirely likely they’ll have rolled something new out to play with. Try it out, measure, and see if they improve your metrics.

And most of all remember that every click counts: a single visit from the right person at the right time could make a serious difference in the trajectory of your path as a creator, entrepreneur or marketer! 

#spon #LinktreePartner