The Art of Experience with Live Enterprises

We operate in an increasingly complex world disrupted by multiple digital technologies. We know that the customer of today no longer wants just a product or service; they want a memorable experience. We also know that they would like a superlative experience with the least possible effort. What we are learning, every day and with every customer interaction, is how enterprise can maximize the potential of digital disruptions to provide an experience that is customizable, repeatable, and enduring. There is only one way. Enterprises must become Live Enterprises. They must be able to combine artificial intelligence, machine learning, advanced analytics, automation, insights, etc. to adapt, evolve, and respond to the forces of the market and the dynamics of customer preferences. 

At Infosys, we evolved our pioneering business model for precisely this need. Our digital navigation framework has at its core strong digital capabilities, encompassed by a robust operating model, and empowering people context to help nurture the Live Enterprise. 

Here are three ways in which a Live Enterprise will help you create engaging experiences.  

You will be able to respond intuitively and immediately to your customer, by leveraging data, analytics, and algorithms. Our work across industries, value chains, and geographies have given us a wealth of keen insights into the pattern of changes that are transforming the fundamental wiring across a diverse set of businesses. We know that with this understanding, we are uniquely positioned to help our clients pick up the right signals and discover what’s next. We can also build systems for them to respond at the speed of data to adapt as rapidly as required and contribute to shaping counter moves that bring data together with AI and Machine Learning to chart new ways of creating value. 

You can offer an experience that is seamless, un-fragmented, and holistic, through automation that ensures minimal human intervention. Our recent research on digital disruption shows that organizations are powering their transformation with AI, Robotic Process Automation (RPA), and by leveraging cloud to evolve into a data-driven intelligent enterprise. The employment of these technologies at the back-end help you rethink processes, co-create innovative solutions, redesign the AI architecture, and strategize to provide an experience that is simple and seamless for the customer.

You will be able to provide an array of choices, with an intelligent platform. You will be able to move quickly into adjacencies and unbundle traditional value chains. Platform-based solutions can also help you offer pre-built cognitive solutions like logo detection, sentiment analysis, image analytics, chabot frameworks, and other apps to work for you and help you deliver value at scale by setting up an automation ecosystem, bringing in operational excellence, RPA, and Chatbot factory models.

The World Economic Forum (WEF) calls this shift the Fourth Industrial Revolution, where the lines between the physical, digital, and biological spheres fuse into a single whole. We are ready for this next chapter, to move our clients into the next phase of their digital reinventions to create forward-leaning, Live Enterprises.