Add permanent SSL certificate exception in Chrome

You can avoid the message for trusted sites by installing the certificate.
This can be done by clicking on the warning icon in the address bar, then click
Certificate Information -> Details Tab -> Export...
Save the certificate.

Use Chrome's Preferences -> Under The Hood -> Manage Certificates -> Import.
On the "Certificate Store" screen of the import, choose "Place all certificates in the following store" and browse for "Trusted Root Certification Authorities." Restart Chrome.