Alice Leake

Supported the creation and implementation of strategic marketing campaigns. Efficiently performed daily marketing tasks on an ad hoc basis and solely responsible for researching and developing a strategy to engage and generate membership sales from 26-30 year olds (an area not previously targeted by the RSC). Following my suggestions the project was enlarged to include 16-25s. Compiled a comprehensive document of competitor research and analysis, creating a spreadsheet of suggestions for the potential development of the RSC’s membership packages; documents were circulated for future use by the marketing team.

My targeted email campaign to 16-25s received the above average open rate of 38% and 10 recipients bought membership within the first few days of the email being sent.

Key duties and responsibilities:
• Copywriting for email and web sources
• Implementing campaigns to specific groups
• Updating Social Media sites
• Market research
• Data management
• Print management
• Direct mailings

Trained in:
• E-marketing software Wordfly
• Customer management system Tessitura
• Web Content Management System RedDot