Obesity is on the rise across East Asia and the Pacific, even as millions of children still suffer from malnutrition and wasting. At the heart of this crisis are the food environments that shape children’s daily choices. The economic toll is staggering: if we don’t act, undernutrition and vitamin and mineral deficiencies could cost $21 trillion in productivity losses over the next decade, while overweight and obesity could add another $20 trillion in social and economic costs. The solution is clear: investing in healthy, safe, and sustainable food systems — from how food is produced to how it’s marketed and sold — not only protects children, but also strengthens markets and reduces healthcare costs. Sameea Sheikh from ATNi (Access to Nutrition initiative) shares why the private sector has a vital role to play. Romain Sibille Karla Parra Correa Myo-Zin Nyunt Alison Feeley PhD RNutr Isaiah Emmanuel Suguitan, RND World Benchmarking Alliance Ida Margarita Hyllested Amy Sellmyer UNDP B+HR UNDP RE-FRESH: Next Generation IOM Asia Pacific UN Women Asia and the Pacific UN Environment Programme Asia and the Pacific UN Human Rights - Asia UN Working Group on Business and Human Rights