Trustpilot’s Post

🚨 Traffic is no longer the growth signal it used to be. In his latest piece, Kyle Poyar argues that traditional website visits are losing relevance — while AI-driven discovery (think chatbots, LLMs, answer engines) is already converting 6× better than Google. 👉 Dive into the full article here.

Didn’t have time to make the webinar this week? All good, here are the main points you missed: Google doesn’t care how many trucks you have, it cares how many people trust you. In a world where AI is shaping how customers find you, trust is the new currency. (Kinda always been this way) Every review pushes you forward or backward, there’s no plateau. Strong reviews sharpen AI summaries, influence local SEO, and help Google understand real customer sentiment. Reviews don’t just boost rankings; they define reputation. Every review matters. Because people matter. And word-of-mouth advertising? It’s still the thing, reviews are the digital extension of that. Reviews should be a major focus for your brand, not an afterthought…. Also, I think Taylor Swift is the reason why the Chiefs are 3-3….

We’re living through the biggest shift since Google launched. In just the past year, the search bar turned into a chat box. What used to be about keywords and clicks is now about context and synthesis. Your customer doesn’t just type “best CRM for startups.” They ask: “What’s the best CRM for a 20-person SaaS team with remote employees, a small budget, and one rogue spreadsheet running the whole operation?” This new way of searching is completely rewiring how people find, evaluate, and trust brands. Which is why I was SO excited to host Heather Physioc on this week's Experts of Experience. Heather is VML’s Chief Discoverability Officer (coolest title ever??) and in our convo we unpack: 🤖 How LLMs are changing how humans think about finding information 🌐 Why “page one” doesn’t mean what it used to ⚙️ How AI overviews are rewriting the rules of search 💡 What brands can do to stay discoverable in a world that’s no longer just indexed, but interpreted If you work in marketing, CX, or digital strategy, this one will make you rethink everything you thought you knew about search in 2025. Can't recommend it enough! 🎧 Full episode linked below!

🔥This will literally save you from leaving thousands on the table every single month. 🔓It finds and fixes the hidden gaps killing your sales… all in one click. It’s called the Market Intelligence Engine. And it’s the nastiest, most intelligent automation I’ve ever released. This isn’t a chat. It’s not a GPT. It’s a full-blown AI automation that studies your market while you sleep. Here’s what it does: You drop in your business details and 3 competitor URLs… The automation scans their sites, reverse-engineers their pricing, their offers, their entire value ladder… You can: 👉Use it as an upsell inside your monthly reports to add instant value for clients. 👉Create lead magnets or case study reports in minutes and sell them as low-ticket digital products. ...I tested this with Facebook Ads, targeting page admins and business owners in specific niches within a 5-mile geo radius it converts like crazy. Each download filters serious leads automatically and attracts buyers who can actually spend. This tool doesn’t just show data. It turns data into profit. Jump in Now! | (-10 days⏰): https://lnkd.in/gq6QqsRH Already a paid GMB Crush user? You’ll find it waiting inside the Add-On section: https://lnkd.in/dxS2GVeN Talk soon... Matteo

Stop! Step away from that Power Point. If your strategy for 2026 is just last year’s plan with '+10% budget' scribbled on top, you’re not planning, you’re recycling. Run this 10-minute audit before you turn your marketing into a money bonfire. The Big Picture Pitfalls (Everyone’s Guilty) 1. Budget-Patient Mismatch Throwing money at overbooked providers? That’s not marketing, that’s madness. → Fix it: Pump the brakes on saturated schedules. Move that spend where new patients can actually get in the door. 2. The 'Because It’s in the Budget' Spending Habit If you can’t explain why you’re spending on something, there’s your red flag. → Fix it: Figure out your real patient-value. Set up your measurement tools and AI tracking NOW, before December scrambles everything. 3. The Google Monopoly Still dumping 90% of your budget into Search? Congrats, you’re paying premium rent for stale clicks. → Fix it: Test incrementally. Split your bets—Meta, Performance Max or whatever’s next. Stop worshipping one algorithm. Tactical Red Flags (aka Silent Budget Assassins) 1. Lead counts ≠ Patient counts If you’re still optimizing for 'leads', you’re teaching your algorithm to hit empty targets.  → Fix it: Strategize a full funnel approach, data quality > vanity metrics. 2. You’re invisible in AI search Your SEO rocks, but what happens when someone asks ChatGPT or Claude about you and gets crickets? → Fix it: Search yourself. Audit your AI presence. Close the reality gap before the bots do it for you. Focus on GEO. 3. The Landing Page Lie Your ad screams, 'Same-day slots with Dr. XYZ!', while the booking calendar on your landing page whispers, 'Try again next month'.   → Fix it: Align every ad promise with reality. No echo chambers and no false promises. Last Call Before Budget Lockdown Your 2026 budget freezes in December. Miss these leaks and you’ll be stuck firefighting bad campaigns with money you can’t move. Ten minutes now = fewer headaches later. Or skip it and start 2026 explaining 'why performance dropped again'.

In the AI-driven zero-click era, digital publishers must rethink their value beyond just clicks and pageviews. Transforming content into enterprise-grade data assets and licensing APIs for internal corporate AI use is the future of sustainable growth. The shift from ad-driven revenue to strategic B2B partnerships is not only reshaping media economics but also positioning publishers as indispensable collaborators in the new knowledge economy. This pivot is crucial for publishers aiming for relevance and resilience in an AI-dominant landscape

When creative, media, and data aren’t aligned, even the best campaigns struggle to perform. Smartly’s AI-powered platform brings them together before launch, so teams can focus on ideas, not inefficiencies. The smartest campaigns don’t chase performance. They predict it. Learn how Smartly connects creative, media, and insights: https://lnkd.in/ebcuefS2

𝐖𝐡𝐚𝐭 𝐈’𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐟𝐫𝐨𝐦 𝐚𝐮𝐝𝐢𝐭𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐀𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐢𝐧 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧 The difference between struggling and scalable growth is never a secret trick. It's about three fundamentals: 𝟏. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲: Stop micro-targeting. The AI is smarter. Your job is to feed it 10 unique, compelling ad concepts per week, not one. 𝟐. 𝐒𝐲𝐬𝐭𝐞𝐦𝐚𝐭𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡:Profit isn't an event; it's a repeatable system. You need an amazing tracking setup and a rigorous testing framework. 𝟑. 𝐈𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞 𝐎𝐟𝐟𝐞𝐫: The best media buyer can’t save a bad offer. You must out-value, not just out-buy, your competition. 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐃𝐌 or comment "SCALE." Let's turn your ad spend into predictable profit.

Why one-size-fits-all is dead. The future of financial marketing lies in hyper-segmentation, not generic AI promises. Hyper-segmentation lets marketing leaders break through the noise by tailoring financial products to individual needs like never before. It’s not just smarter data use, it’s about uncovering unique behaviors and preferences through AI-powered insights. When you move beyond broad categories to granular, dynamic customer segments, engagement soars and loyalty deepens. This means marketing that feels truly human, even in an automated world. Ready to rethink personalization in your financial marketing? 👉 Want to see how this applies to your marketing flow? Book a quick 15-min exchange 👇 https://lnkd.in/dqABs-v3

Every marketer knows the chaos when creative, media, and data don’t align. It doesn’t have to be that way. Smartly’s AI-powered platform brings everything together before launch, so teams spend less time fixing and more time creating. The smartest campaigns don’t chase performance, they predict it. Learn how Smartly connects creative, media, and insights: https://bit.ly/3Lhwwhn