Transcript

I'm Daniel Brito, the Director of National Claims. Our business is a claims management company, and we specialize in three main areas. So the three are personal injury, housing disrepair, and mis-sold vehicle finance. So areas of the claim industry that are very important to individuals, and we're so proud to represent them. Trust is probably the most important thing for a claims management company. Having a reputation of being reliable and trustworthy is crucial for us because clients entrust us with representing them in their toughest moments, whether that's financially, physical discomfort, pain and suffering that'll last a lifetime. So they need to know that if they are going with a business, it is a business that is gonna represent them and look after them. We've been using Trustpilot on all of our social media platforms, all of our promotion material, anything that leads to credibility and lead generation, we absolutely have to use Trustpilot. And what we've actually noticed is a higher click-through rate, but more importantly, the conversion rate is significantly higher when we have items that are branded or have the Trustpilot logos on there. So the industry standard is between 15 to 20%, depending on what platform it's on. With Trustpilot, we're seeing a conversion of 57%. We use the analytics tool for a number of reasons. The first one is understanding where we stand amongst our competitors, and I'm very proud to say we are number one, but it's also looking at things behind the scenes. Trustpilot for us is almost like a miniature site of National Claims, and seeing things like click-through rates and our performance on different metrics is always gonna be impactful. The immediate plan for us is mis-sold vehicle finance. It's a huge scandal, and we want to represent individuals in the right way, but ultimately they need to be able to trust our business, and we are gonna be using Trustpilot to demonstrate the incredible work National Claims and the team are doing to represent these individuals, get the absolute most compensation that they get, and they thoroughly deserve. And we are only gonna be able to demonstrate that through Trustpilot. So that is the immediate plan. We're so proud to be able to do so, and it wouldn't be possible without Trustpilot. We have a massive plan to use Trustpilot in the future for one particular area. I think ultimately Trustpilot is ingrained in the business. We are gonna be using Trustpilot inevitably for the future. It's never gonna be something that we don't use, which I'm very, very proud to say and grateful to say.