SURREAL’s Post

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143,000 followers

We’ve seen lots of companies using AI to write adverts, so we figured we’d give it a try. Our copywriter is now crying in a corner. (Nothing to do with AI taking their job, they just don't like Mondays.)

  • This billboard has an AI prompt at the top: Write a headline telling people to buy our cereal - and then a headline: Buy our cereal
  • This AI prompt says: Write a headline telling people our cereal is high protein

The headline says "some cereals say cheerio - ours says hi (protein)"
  • This billboard's ai prompt is: write a headline saying our cereal is zero sugar

The billboard says 3,2,1, zero sugar
  • This billboard's AI prompt says "write a headline in the form of a haiku"

The billboard says "Buy our cereal, if you don't like the taste, get your money back"
  • This AI prompt says "write a headline about our cereal that references the upcoming robot apocalypse" 

The headline says "the robot apocalypse is coming so you're gonna need a hearty breakfast"
Jamie McBride

Founder @Gorleston Apiary & @Project Apis CIC 🐝

2y

the office of the future will be run by a computer, a man and a dog. the computer runs everything, the dog protects the computer and the man feeds the dog a high protein cereal based diet. This is the real Surreal dystopia we've been warned about..... WAKE UP!* *(and start your day with a bowl of Surreal 😋)

Zsike Peter 🧠

Author of ‘Thinkbait’ | Human Intelligence Defender & AI Commentator | Founder of Vampire Digital & Thinkbait™ | Human writing & LinkedIn growth for thought leaders, founders, and investors | Ex-journalist | Speaker

2y

It's Monday. Can't think of a witty comment. May or may not try your cereal soon.

Helen Ratcliffe

Creative Strategist - Generating an impact, through creative innovation, design and interpretation. Igniting the spark.

2y

I asked AI to create this reply to your post. "Bravo, Surreal in your Advertising! Your OOH cereal campaign with AI-generated copywriting is like a perfect bowl of creativity and innovation. It's the crunch of cutting-edge technology mixed with the milk of witty marketing. Kudos to your team for pouring a generous serving of cleverness into every billboard. You've certainly raised the bar in the world of advertising. Can't wait to see what mind-boggling concoction you come up with next!" Genius! LOL

Kelly Hinds

NeoCurrency | Global Digital Rewards

2y

Want to offer people their money back if they don't like it, for real, Surreal? Slide into my DMs, lets make it happen 😜

Sarah Potter Ⓥ 🌱

Senior Marketing & Communications Director | Contract & Fractional | Brand Strategy • Campaigns • Content • Purpose-Led Growth

2y

The apocalypse one 😂😂

Oscar van der Rest 🥤

Co-Founder & Sales Director @buddy | Always have a buddy by your side

2y
Tom Edwards

Building teams that turn ideas into impact.

2y

👏🏻👏🏻

Maria Lorenzo

🚀 🧩 Nurturing systems that are people-centric, values-based and sustainable 🌍

2y

You're a cereal killer in the ads department

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