After deploying over 200+ AI POCs across my entire career and across a variety of industries, I learned a hard way truth! The biggest threat to AI success has nothing to do with technology — and everything to do with the people. Years ago, we built the perfect AI system. Cutting-edge models (for that time). Impeccable accuracy. Seamless deployment. And then… only 7% of the anticipated user base used it. It sat there — untouched — while the business teams quietly returned to their old, familiar excel and “phone a friend” processes. The system worked. But the people didn’t trust it, didn’t understand it, and didn’t see how it fit into their day-to-day reality. This is how so many organizations get stuck in “Perpetual POC Purgatory” (copyright 2025 Sol Rashidi) — where brilliant proofs of concept never make it into real, scalable use. The Real Lesson: Scale Comes from Adoption, Not Pushing a model into Production After overseeing hundreds of AI initiatives, I developed the 3E Framework — a practical approach to break out of POC purgatory and build AI solutions that people actually use. This framework is copyrighted: © 2025 Sol Rashidi. All rights reserved. 𝟭. 𝗘𝗻𝗴𝗮𝗴𝗲: Don't just announce AI—make stakeholders co-creators from day one. When marketing, operations, and finance help select use cases and metrics, they become invested gardeners rather than skeptical observers. 𝟮. 𝗘𝗱𝘂𝗰𝗮𝘁𝗲: Theory creates anxiety; hands-on experience builds confidence. This isn't about extensive technical training—it's about demystifying AI through guided exposure over months, not days. When done right, deployment day brings curiosity instead of resistance. 𝟯. 𝗘𝗺𝗯𝗲𝗱: The most successful implementations feel like natural extensions of how people already work. For example, integrate that new AI customer segmentation tool directly into the exact dashboards your teams already use daily. Scaling isn't about more sophisticated algorithms—it's about human adoption at every level. Think of AI systems like exotic trees in your organizational garden—you can select perfect specimens and use cutting-edge cultivation techniques, but if your local gardeners don't know how to nurture them, those trees will never flourish. The next time you face resistance to AI scaling, remember: technical hurdles are often the easiest to overcome. The real transformation happens when you nurture the human ecosystem around your AI. That is how you scale AI across the workforce.
I also feel there is an underlying reason that most POCs hit the mark on technology outcomes but fall short on business or process improvement outcomes. The agile way of iterative improvement is not something that business users are primed for - a prototype that still lacks some functionalities is not good enough for them to replace ‘excel and phone a friend system’. So, we have to think about POCs and MVPs getting to 90% or 95% of expectations vs. stopping at 70-75% with the promise that phase 2 will take care of the rest. Agile model POC cannot be an excuse to sloppy/incomplete work.
Most AI projects don’t fail because of bad models. They fail because of bad adoption. Companies love to announce AI initiatives, but the reality? Most of them die in “Perpetual POC Purgatory” - not because the tech isn’t ready, but because the people aren’t. The biggest AI challenge isn’t data, algorithms, or compute. It’s convincing users to actually trust and use the damn thing. At Wexa, we’ve seen this firsthand. The best AI isn’t the one with the most parameters - it’s the one that people actually adopt. The systems that win aren’t just technically superior, they’re seamlessly embedded into workflows people already know. Most businesses aren’t failing at AI. They’re failing at AI adoption. Sorry for the cheap plug on Wexa.ai, but getting data pipelines right is what makes AI actually useful
This! Completely agree. No matter what the tech working in isolation to develop the best solution is building a solution no will use. Without full stakeholder involvement transformation can’t happen well. Cultural change in people that leverages new tech and new process is an outcome that wins.
You're right about what's consistently missing from Transformation Plans...The Humans. In my experience with technology change, understanding the human element is crucial. Rather than presenting benefits, I start by listening. Despite its advantages, I remember being puzzled by the low adoption of a new analytics platform. Observing workflows revealed that people couldn't see how to integrate it without disrupting their processes. What's worked well was creating safe spaces for experimentation where people can try new tools without fear of failure.
Concur. I've found the 3E's are generically true for any transformational change in an organization. Of course ultimately the change has to prove beneficial to the users as well and part of engagement effort must include appropriate incentives attained only if the changes are applied.
Couldn’t agree more! I think people building these AI solutions are very technical so we often forget that the systems are no good if no one is using them. And people will only use something if it is easier to learn and if it makes their life easy. AI literacy is a big part of this. Given the rate at which we are adopting new AI technologies I think literacy or educating the team on what you are building has to be a part of these projects rather than being a separate piece. Love how you framed it- Engage, Educate and Embed!
I torally agree, Sol, the AI has to deliver some degree of capability in a way that makes people’s lives easier. So understanding the user journey (using techniques like design thinking and user centric design) are critical. Ideally the AI also combines the best of human and digital thinking (HI and AI).
Director @ MJ Harris Construction | BIM/VDC | Reality Capture | AI | Construction Technology
6moThis is really relevant to the construction industry. We see the same challenge with AI adoption on jobsites, not because the technology is not ready but because people do not trust it yet. Construction runs on experience and intuition. If AI tools do not fit naturally into existing workflows or require too much effort to validate, people will go back to what they know, spreadsheets, phone calls, and gut instinct. Your Engage, Educate, Embed framework makes a lot of sense. In construction, getting field teams involved early, showing them how AI supports their expertise, and making it part of their existing tools is the only way to drive real adoption. AI will not succeed just by being accurate. It has to earn trust by delivering reliable results in the real world. Great insights Sol!