Persona’s Post

View organization page for Persona

37,994 followers

🚨 Deepfakes have been and continue to be a major concern for all companies as the number of online transactions increases. Yesterday, FinCEN released an alert about fraudsters leveraging deepfake media to provide guidance for financial institutions. Here’s what you need to know: • High-quality deepfakes come in all shapes and sizes and are being leveraged throughout customer life cycles. • Mitigating deepfakes requires a holistic mix of deterrence and detection approaches beyond verification. • FinCEN’s red flag indicators of generative AI usage go beyond looking at submitted documents and images — they include profile inconsistencies, device/geo discrepancies, and suspicious transaction behavior. 👉 Swipe to learn more about each pillar and check out the comments for more resources.

Interested in learning more? You can check out the FinCEN alert here: https://www.fincen.gov/sites/default/files/shared/FinCEN-Alert-DeepFakes-Alert508FINAL.pdf Additionally, here are some resources around how Persona can help your company protect itself from deepfake fraud, aligned with FinCEN recommendations: https://bit.ly/fight-genai-fraud https://bit.ly/persona-genai-approach

Like
Reply

To view or add a comment, sign in

Explore topics