We’re thrilled to celebrate an exciting milestone at our new U.S. factory in Virginia this week - a ‘topping out’ of the final steel beam. 🏗️ This symbolic moment marks an important step in our journey towards opening this state-of-the-art manufacturing site in 2027. In keeping with tradition, the final beam was signed by all 1,300 attendees before it was raised into place, topped with a 2.5-foot tree made of LEGO® bricks 🌲 - a playful twist on the customary evergreen. A huge thank you to our local officials, partners including Gray, Hourigan, our more than 500 colleague and the wonderful community for your support! Stay tuned for more milestones as we continue on this exciting journey! Read more → https://loom.ly/bVkHeOk #LEGOManufacturing #JustImagine #BehindTheBricks #OneLEGOTeam
Love 💕 this the LEGO Group
An incredible day marking a major milestone with our partners at the LEGO Group. Gray | Hourigan is proud to be part of this effort and grateful for the collaboration that continues to move this project forward.
Great Millestone ! One to remember for several generations Ahead !
Awesome! You all need some LEGO Construction Hats! 🚧 👷♀️🧱
Esto es por las políticas arancelarias de trump? Los clientes de lego están sufriendo bastante el tema. No hay PAB y de briclink no venden a eeuu. Con esta fábrica ya pasan a ser de los EEUU y ya se saltan ese tema no?
Congratulations!!!! I guess it’s time for me to take another ride to the site. Watching this production never gets old. I am anticipating (with excitement) more updates.
Love the LEGO® tree! 🌲
Milestones like this are about more than construction — they’re about building culture, community, and commitment to the future. LEGO’s playful twist with a brick-built evergreen 🌲 shows how strong brand values can be carried into every detail. At The Retail Compass – Your Retail Leadership Lab, we spotlight these moments where retail leadership meets innovation and people. #RetailLeadership #BrandCulture #CustomerExperience
Congratulations 🥳
Congratulations to the entire the LEGO Group team on reaching this exciting milestone! We are proud to be your partner and grateful for the trust you have placed in Gray | Hourigan. This project reflects our shared commitment to quality, safety, and meaningful impact. Looking forward to more milestones to come!