the LEGO Group’s Post

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Our sustainable materials journey began over a decade ago - and in 2018, we reached our first major milestone with the introduction of a new material for our soft and bendy LEGO® elements. ✨ Made with 89% renewable content from Brazilian sugarcane, we now have over 200 of these elements, found in around half of our sets. Fast forward to 2025 🚀, and 60% of the materials we purchase to make LEGO products will be produced from sustainable sources - such as plant oils🌱 - by the end of the year. This is all part of the LEGO Group’s ambition to use more renewable and recycled materials in our products by 2032. So far, we’ve tested over 600 different materials in our quest to find more sustainable alternatives for our durable, high-quality pieces. 🔎 And we’re not stopping here. From artificial marble worktops to recycled fishing nets and engine oil, we’re continually expanding the sustainable sources we use to make our bricks and elements. 📈 Find out more → https://loom.ly/-Nyb4A4 #LEGOBricks #JustImagine #BehindTheBricks

Dale B.

Empowering Brands with Supply Chain Traceability @ TrusTrace Sustainability | Compliance | Supply Chain Risk

16h

Awesome, Team the LEGO Group.

Ankit Tiwari

Digital Supply Chain Leader & Business Planning Strategist | I Help Organizations Unlock Multi-Million-Dollar Growth | Executive Advisor | Innovation Catalyst | Creative Storyteller | Driving Scalable Transformation

11h

Awesome 👏 soon some of them will be edible too 😜 jk

Alexandria Ten Eyck

Creative Advocate for Change | Public Relations Student at the University of Oregon 🌱

3h

Super cool work -- excited to follow this sustainability initiative!! 🌱

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Ashley Grenstone

Bilingual Administrative Professional | Passionate About Human Rights & Community Support #openToWork

9h

the LEGO Group Thank goodness! I needed some positive news today. Keep it up!

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Indigo Armstrong

Building brands through content | Unapologetically human in the age of AI

11h

the LEGO Group we need the character in slide 1 as a minifigure, she's so cute 🩷

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Sean Swensen

Father | Business Transformation Executive | Tech Strategy Obsessed

4h

Love to see this, not easy to have durable and sustainable at the same time!

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Dave Dixon

Commercial / Film Colorist

3h

Does Lego buy this sugar cane from Louisiana? It could be a good deal 👍

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