the LEGO Group’s Post

Brilliant example by LEGO of how innovation, persistence and scale can make real circular progress. ♻️ In fit-out, we’re on a similar journey. The circular economy isn’t just about recycling it’s about rethinking how materials are designed, specified, reused and kept in play for longer. Around 60–80% of a building’s embodied carbon comes from fit-out and interiors, and the average office is refitted every 5–7 years. That’s a huge opportunity and responsibility to do better. At Curve, we’re building a robust circular supply chain, from reclaimed furniture and remanufactured systems to verified take-back schemes and materials with clear provenance. Great to see major brands like LEGO showing what’s possible when sustainability and creativity align. #CircularEconomy #FitOut #SustainableDesign #Reuse #MaterialsMatter #BehindTheBricks #CurveWorkplaces #LEGO

“Sustainable.” The most overused word in design, and the least understood. Because that word can mean almost anything: • It lasts forever 🔁 or it breaks down fast. • It’s recycled plastic 🔁 or no plastic at all. • It’s natural 🔁 or “made from recycled materials.” • It’s made nearby 🔁 or light enough to ship worldwide. • It’s recyclable 🔁 or just pretends to be. • It’s non-toxic 🔁 or simply less toxic than the other guys. The truth: “sustainable” isn’t some defined rule. It’s nuanced, but if you look beyond the greenwashing, real material innovation is happening. At Habitat Matter, we work with some next-generation materials that go beyond the buzzwords: natural, circular, and built for real-world performance. Made from natural materials which are byproducts of other industries, designed to last, and with takeback programs for true low-energy no-waste recycling. Right now, these are the best available in acoustics, but sustainability is a moving target. We’re always pushing forward, bringing designers better options that work beautifully today and responsibly for tomorrow. Curious how these materials perform in practice? I’d love to hear how your team defines “sustainable.”

As the packaging industry advances toward a circular economy, mass balance is emerging as a pivotal tool. It enables the attribution of recycled or renewable content to raw materials—scalable and measurable—without overhauling supply chains. For a consumer-friendly example, look to LEGO. In its 2024 annual report, the company shared that nearly half of its materials came from sustainable sources, with 47% certified mass balance—a leap from just 18% in 2023. LEGO also clearly explains what mass balance is, how it works (even with an animated video), and why it’s a stepping stone toward using more renewable raw materials. At Berlin Packaging, our team of Sustainability experts is here to do the same—helping simplify your sustainable packaging journey and guiding you toward circular solutions. Learn how packaging can follow suit in adopting mass balance for a more circular future: https://lnkd.in/gHubUKnV (The brands mentioned here are trademarks of their respective owners. Inclusion is not meant to imply association or endorsement.) #CircularEconomy #SustainablePackaging #MassBalance #PackagingInnovation #SustainableMaterials #FutureOfPackaging #Sustainability #ClimateAction #RenewableMaterials #GreenInnovation #EcoFriendly PC: Bricks For Bricks

KAVEDECCO & The Circular Economy 1. Extending the Life Cycle of Wood At KAVEDECCO, we extend the natural life of timber through innovation. Our manufacturing process transforms offcuts, short lumber pieces, and rejected timber into high-value finger-jointed and edge-glued panels—ensuring every cubic inch of wood is re-utilized. By doing so, we multiply the lifespan of sustainably harvested wood, keeping carbon locked in for decades and reducing waste that would otherwise end up in landfills. Our goal is to make wood circular, not disposable. 2. Promoting Alternative and Renewable Materials We prioritize FSC-certified, responsibly sourced timber and incorporate recycled or re-engineered wood components wherever possible. Our R&D focuses on using bio-based adhesives and low-VOC resins, as well as exploring materials made from captured CO₂ and agricultural fibers. These innovations help reduce dependence on virgin resources and align with the UAE’s Green Economy Vision and the UN Sustainable Development Goals for resource efficiency. 3. Revalorizing Wood Waste into New Value In a traditional sawmill, up to 40% of wood becomes waste. At KAVEDECCO, this waste becomes raw material. Offcuts, trimmings, and end pieces are finger-jointed and laminated into panels, beams, and door cores—giving new purpose to every fiber. Through this approach, we not only lower the carbon footprint of production but also elevate waste into a resource, setting a new standard for sustainable wood manufacturing in the region. 4. Enabling Sustainable Practices Across the Supply Chain We believe true circularity extends beyond our factory. KAVEDECCO collaborates with suppliers, designers, and construction partners to promote circular design thinking and responsible sourcing. By adhering to FSC Chain of Custody standards and Extended Producer Responsibility (EPR) principles, we ensure traceability and accountability from forest to final installation.

At 3DCORK, we believe in transforming waste into value. With UPCYCLE, we combine cork with other natural materials through advanced molding technology, creating unique and sustainable designs. Our process focuses on four innovative material blends: ☕ Coffee grounds – giving new purpose to used coffee waste. 🌿 Algae – harnessing the potential of marine resources. 🍊 Fruit peels – repurposing organic leftovers into functional design. 🪵 Wood sawdust – reducing industrial waste and enhancing natural textures. But this is just the beginning. UPCYCLE is a continuous journey, exploring new material combinations and redefining what sustainable design can be. Together, we’re shaping the future — one upcycled piece at a time. Co-financed: Compete 2030, Portugal 2030 and EU. #3DCORK #UPCYCLE #sustainabledesign #corkinnovation #circulareconomy #upcycling #greentechnology #corkdesign #naturalmaterials #ecoinnovation #sustainableliving #madeinportugal

The World Economic Forum recently shared that circular construction could reduce emissions by 75% by 2050, which is so significant. However, right now only 1% of demolished materials are being reused and flat glass recycling is almost nonexistent. Businesses are spending more money on materials than labor or energy, while letting valuable resources go to waste. Circularity isn't just about sustainability, it's about resilience, equity, and smarter design. The EU is committing to its Circular Economy Act which is projected to generate 1.5 trillion in economic value by 2040 through new markets, cost savings, and CO2 reductions. Companies like VELUX are reclaiming used roof windows and extending product life through servicing. This isn't just about policy wins, but it's proof that innovation and care can coexist. This made me realize that we can start to embed more circular principles for more resilience, equity, and smarter design. https://lnkd.in/g8M2--qC

Borealis and TAPI Group are reshaping synthetic corks with Bornewables™ EVA and Queo™ plastomers - reducing reliance on fossil feedstock, and supporting circularity in packaging. ♻️ This shift not only reduces the carbon footprint of synthetic cork production 🌍 but also maintains the high-performance and aesthetic standards expected for premium closures. Together, we’re proving that sustainable materials can deliver uncompromising quality - and that circularity is possible in every industry. 📍 Visit us at K 2025, October 8–15, 2025, to experience the corks up close. Read the full story ➡️ https://lnkd.in/gwRJpicF #K2025 #Queo #Sustainability

“In H1 2025 alone we more than doubled the share of renewable content compared to H1 2024.” – Carsten Rasmussen, COO, the LEGO Group Kudos to LEGO for setting a strong example in sustainable manufacturing and opening their most environmentally friendly factory yet. At 🧪 Trillium Renewable Chemicals 🌱, we share this vision. Our bio-based acrylonitrile enables toy companies to produce a key component of ABS plastic with 70% lower carbon emissions—helping ensure the future of play is both fun and sustainable. Learn more in this Sustainability Magazine article by Georgia Sweet 👉 https://lnkd.in/ehJQGxuy

In the built environment, adopting #circular practices could reduce sector emissions by up to 75% by 2050 compared to constructing new buildings. The shift to circularity will require an upfront investment estimated at €230 billion. The long-term payoff, however, is substantial: the circular economy is projected to generate €1.5 trillion in economic value by 2040 through new markets, cost savings and CO2 reductions. The European Union is forging ahead on building out the circular economy with its Circular Economy Act – and, crucially for businesses, there are strategic opportunities in this transition as well as environmental benefits. VELUX's Fleming Voetmann explains. https://lnkd.in/e8xTAz6V

♻️ Circularity: The Smartest Investment for Our Future Our linear “take–make–dispose” model has served its time. In an era defined by climate change, resource scarcity, and supply chain uncertainty, circularity isn’t just an environmental choice — it’s a strategic business decision. 🏢 In the built environment alone, adopting circular practices could cut sector emissions by up to 75% by 2050, according to the World Economic Forum. Beyond the environmental impact, the business case is clear: companies spend over twice as much on materials as on labour or energy. Circular models can unlock major efficiencies, reduce costs, and enhance competitiveness. 🇪🇺 The EU’s upcoming Circular Economy Act is a positive signal — aiming to double the share of recycled materials while strengthening Europe’s industrial resilience. ⭕️ The transformation won’t happen overnight. But as Hemingway wrote, “gradually, then suddenly.” And when it does, circularity will redefine what smart, sustainable business looks like.