Our sustainable materials journey began over a decade ago - and in 2018, we reached our first major milestone with the introduction of a new material for our soft and bendy LEGO® elements. ✨ Made with 89% renewable content from Brazilian sugarcane, we now have over 200 of these elements, found in around half of our sets. Fast forward to 2025 🚀, and 60% of the materials we purchase to make LEGO products will be produced from sustainable sources - such as plant oils🌱 - by the end of the year. This is all part of the LEGO Group’s ambition to use more renewable and recycled materials in our products by 2032. So far, we’ve tested over 600 different materials in our quest to find more sustainable alternatives for our durable, high-quality pieces. 🔎 And we’re not stopping here. From artificial marble worktops to recycled fishing nets and engine oil, we’re continually expanding the sustainable sources we use to make our bricks and elements. 📈 Find out more → https://loom.ly/-Nyb4A4 #LEGOBricks #JustImagine #BehindTheBricks
Awesome, Team the LEGO Group.
Awesome 👏 soon some of them will be edible too 😜 jk
What an amazing milestone! Well done!
Incredible milestone! The way LEGO connects durability, creativity, and responsibility through sustainable materials perfectly reflects the future of manufacturing. Innovation that lasts and inspires. 🔥 #Sustainability #BehindTheBricks
the LEGO Group we need the character in slide 1 as a minifigure, she's so cute 🩷
Does Lego buy this sugar cane from Louisiana? It could be a good deal 👍
Love to see this, not easy to have durable and sustainable at the same time!
SWEET!!! (someone had to say it)