Name: #rebuildtheworld #isitplayyourelookingfor #behindthebricks | the LEGO Group | 41 comments
Uploaded: 2025-11-04T10:23:39.448Z
Duration: 1 min 30 s
Channel: the LEGO Group
Description: HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

the LEGO Group

1,657,223 followers

HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

41 Comments

Marcus Bader

Director Digital & Marketing bei Amadeus Fire AG | I love building bold brands & scaling digital business

Brilliant video! Well done #LEGO Marketing team 👏

2 Reactions

Yee Ching Chong

SAP & Analytics Professional Skilled in UAT, Dashboarding & Data Insights Exploring Weekend Roles in Teaching, Writing & Mentoring

Nice,love it!

1 Reaction

Michele Mullee

Strategic Account Executive l Payments Executive l Global Partnerships, ex. KeyBank, First Data, ACI

Mike Mullee

1 Reaction

Søren Holm

Strategy, Research & Communication with Impact | Maybe your new colleague?

Simply brilliant! Well done 👏 👏 👏

1 Reaction

Soeren Bjerrum Bentzen

Senior People Partner at the LEGO Group

Love this! ❤️🤣

2 Reactions

John Bradshaw

Wow. "Is it play you are looking for". What an incredible line. Speaks straight to my parent mind. What a good space for lego to own: We are the thing that will get your kids off their phones. Brilliant positioning

Belinda N.

41m

As a mom of two LEGO-loving boys, the creativity and spark never stops… and neither does the need for more lego displays and storage. 😅 Love this!

Stephanie K.

Uniting Talent with Purpose | Promoting Values-Driven Brands | Nurturing Plants🌱 & Pups 🐾

Bravo 👏

Marie des Neiges Vendeuvre

Results driven HR Leader| Preparing Organizations for the Future of World of Work | Head of Employer Branding @ Credicorp

Brilliant!!! 🙌🏻🙌🏻🙌🏻

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