Name: #rebuildtheworld #isitplayyourelookingfor #behindthebricks | the LEGO Group | 69 comments
Uploaded: 2025-11-04T10:23:39.448Z
Duration: 1 min 30 s
Channel: the LEGO Group
Description: HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

the LEGO Group

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HELLO! Is it a 756-person LEGO® choir you’re looking for? 👀 Lionel Richie probably never imagined we'd kick off our holiday festivities with a team of LEGO Minifigures singing “Hello”… frankly, no one did. And yet here they are, helping us get in tune with a playful holiday spirit. Volume up! 🔊🎶 #RebuildTheWorld #IsItPlayYoureLookingFor #BehindTheBricks

69 Comments

Marcus Bader

Director Digital & Marketing bei Amadeus Fire AG | I love building bold brands & scaling digital business

Brilliant video! Well done #LEGO Marketing team 👏

3 Reactions

John Bradshaw

Wow. "Is it play you are looking for". What an incredible line. Speaks straight to my parent mind. What a good space for lego to own: We are the thing that will get your kids off their phones. Brilliant positioning

1 Reaction

Belinda N.

As a mom of two LEGO-loving boys, the creativity and spark never stops… and neither does the need for more lego displays and storage. 😅 Love this!

1 Reaction

Michele Mullee

Strategic Account Executive l Payments Executive l Global Partnerships, ex. KeyBank, First Data, ACI

Mike Mullee

1 Reaction

Sabine Turner

Global Naturals Leader BPC & Strategic Global Account Manager

LOVE IT!

1 Reaction

Tara Lilly

Strategic + Creative Fractional Marketing Leader for Growing B2B SMBs

Sam Lilly

1 Reaction

Michael J.

Aftersales Professional | Automobili Pininfarina

Thomas Bolkart 汤博

1 Reaction

Gerhardt Camilleri

Head of Project Management Office @ 9H Digital | with a keen focus on enhancing, optimising and augmenting work flows in order to add value to clients and deliver to a high level and on time.

Emily, André and Matthew - as 9H's lego enthusiasts I thought you'd love this :)

3 Reactions

Kathrine Kirk Muff

Managing Director, the LEGO House

Made my day 🩷🩷🩷🩷

1 Reaction

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