Greetings from Shanghai, where things are well underway at the 8th annual China International Import Expo! 👋 This year, we’ve built a playful “city walk” inspired by children’s most whimsical and creative blueprints, reimagining the streets of Shanghai as a fantastical LEGO® wonderland. We’re also unveiling five new products that celebrate creativity, tradition, and the joy of building: 🐎 LEGO Spring Festival Galloping Horse Canvas 🎆 LEGO Spring Festival Fortune Firecracker 🧧 LEGO Fortune Master ⚔️ LEGO NINJAGO® Four Weapons Blacksmith 15th Anniversary 🌷 LEGO Botanicals Tulip Bouquet A huge THANK YOU to all our amazing colleagues who poured their hearts and bricks into creating this fantastic experience. 🫶 If you’re at CIIE, come take a walk on the playful side and get lost in the endless possibilities of play! 🚶➡️🏙️ #NeverStopPlaying #OneLEGOTeam #BehindTheBricks #CIIE2025 #JustImagine

Love this, Shanghai turned into a LEGO city walk is pure joy. Big props to the team, and those new sets look 🔥. If you’re at CIIE, go play. 🧱✨

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Michael George MCIPD BSc.

Senior HR Director | Head of HR | Head of People | Senior HR Business Partner | Human Resource Management |

2h

Love!

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Such an impressive full city experience in bricks!

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Andy Barham

Managing Director Premiere Kitchens

1h
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ryan dillon

creative director / mentor

2h

i want to go there <••>

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Susie Bates

Chief People Officer, Inclusion & Belonging Champion, Asia Pacific, Weber Shandwick

6h

Casper Michelsen how cool is this!!!!!!!!!!

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Nancy peng

Quality Control Inspector

6h

wow, amazing

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