the LEGO Group’s Post

Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks

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Alison Cassidy

Boosting Productivity & Profit with Gamification. Using Lego Serious Play & interactive challenges, I create high-impact workshops that empower leaders & teams - driving innovation, engagement & organisational growth.

20h

Seventy years on, and the LEGO System in Play still captures what learning should be — connected, creative, and built to last. As a LEGO® Serious Play® practitioner, I see those same principles spark transformation in leadership and team development every day. 🧱 Alison 💜

Ronald ten Have (PhD)

Project Manager Security at VodafoneZiggo

16h

Bottom right the first set my parents gave me. It is still in my collection. Only my two nephews broke it down. I need to rebuild it.:-)

Craig Morgan

Hardware Helpdesk Engineer at Varian Medical Systems

20h

Lego is just awesome, it teaches children (and adults) so much and amplifies their creativity. It's also for everyone to play with, my mentally handicapped sister would spend hours building with it and my autistic children can blow your mind with their creations. Thank you Lego and keep up the good work! BTW a Lego Enterprise wouldn't go amiss 😁

Robert Wagman

Söker jobb inom industriteknik!

15h

Ring it back!!!

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Grace Medford

Project Manager | Building standout CRM campaigns through strategic collaboration | Positive, passionate, curious.

18h

The Paradisa sets are one of my all time favourites 🩷 !

Anouk Lemieux

Mine Technical Services Manager, Rio Tinto QMM

19h
Sana MEHILI

Support Fonctionnel SI

11h

The Holiday home 6374 was my first Lego set 😍 I still love Lego sets.

Lars G Fröjd

Business facilitator, Strategic advisor, Board member. Cross industry expert in human centered innovation and virtual organizations with White Hair Experience, .

16h

So fantastic and congratulations the LEGO Group and looking forward to another 70 years 😃

Job van de Sande

Head of Engineering at ERIKS

15h

Which set is the one left top corner? I wanna build that!

The Esso garage & petrol station with a monocoq Esso truck was my first Lego set. Great to see children and grandchildren grow up with Lego A fantastic development

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