Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks
Bottom right the first set my parents gave me. It is still in my collection. Only my two nephews broke it down. I need to rebuild it.:-)
The Paradisa sets are one of my all time favourites 🩷 !
Lego is just awesome, it teaches children (and adults) so much and amplifies their creativity. It's also for everyone to play with, my mentally handicapped sister would spend hours building with it and my autistic children can blow your mind with their creations. Thank you Lego and keep up the good work! BTW a Lego Enterprise wouldn't go amiss 😁
A long, long time ago the first impression came through the Lego 555 bulding kit 😊.
The Holiday home 6374 was my first Lego set 😍 I still love Lego sets.
The Esso garage & petrol station with a monocoq Esso truck was my first Lego set. Great to see children and grandchildren grow up with Lego A fantastic development
Boosting Productivity & Profit with Gamification. Using Lego Serious Play & interactive challenges, I create high-impact workshops that empower leaders & teams - driving innovation, engagement & organisational growth.
6dSeventy years on, and the LEGO System in Play still captures what learning should be — connected, creative, and built to last. As a LEGO® Serious Play® practitioner, I see those same principles spark transformation in leadership and team development every day. 🧱 Alison 💜