🎉 Exciting news for the LEGO® Brand 🎉 Today we announced that the LEGO Group has acquired LEGO and LEGOLAND® Discovery Centres, pending the deal successfully completing later this year. 🎈 We… | the LEGO Group

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🎉 Exciting news for the LEGO® Brand 🎉 Today we announced that the LEGO Group has acquired LEGO and LEGOLAND® Discovery Centres, pending the deal successfully completing later this year. 🎈 We look forward to inspiring even more fans through LEGO play! Read more ➡️ https://loom.ly/TEWIK9s

93 Comments

Victor Huang

Smart move ! This makes so much sense 😀

Act of Kindness

Miriam Wolframm

Experienced Cluster General Manager | Deputy Chairwoman FC St. Pauli eG | Leadership with Responsibility & Impact (LEGO Discovery Centre & Hamburg Dungeon)

Exciting times ahead! Looking forward to continuing the journey of inspiring families through play together with so many passionate colleagues worldwide.

1 Reaction

Jayme Washington

President & CEO @ WashTone | Certified LinkedIn Marketing Consultant | Board Member | Mom of 5

Congratulations the LEGO Group! I am sure your CMO Julia Goldin has amazing plans for this.

1 Reaction

Annmarie LoMonaco

Project & Traffic Management Professional | Creative Problem Solver | Process Development | Collaborator

LEGO is taking them back!

2 Reactions

Søren Walther

Amazing, I think it was right to sell it to save the company but it's good to have it back in the fold to have control of that side of the brand as well.