We've heard your voices and listened carefully. The Pride Whopper is part of our client’s engagement as official partner with Vienna Pride. The work also includes an influencer campaign with proud members of the Austrian LGBTQ community. We at JvM Donau are proud of our queer community within our agency. Unfortunately, we still messed up and didn’t check well enough with community members on different interpretations of the Pride Whopper. That’s on us. The intended message of the Pride Whopper was to spread equal love and equal rights. Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize. We’ve learned our lessons and will include experts on communicating with the LGBTQ community for future work as promoting equal love and equal rights will still be a priority for us.
I honestly don’t see a problem with this one. People need to take a joke and not have a competition of who can be the wokest of the woke. If I was at your agency, it would have my big gay approval. You apologized, don’t lose much sleep over it.
This campaign is brilliant. I think most of us (gays) think it’s hilarious. It has got so many shares and funny comments online. I think the backlash is more with ‘rainbow washing’ and people (especially after the pandemic) being a bit on edge en extra critical on corporations using social messages but not having something solid to back up the messaging. It’s a creative and funny ad. Goal achieved. Now BG needs to really tell us how they support the lgbtq community , they got our attention.
Am I missing something?! What was wrong with the ad? I thought it was clever🤷🏾♀️
„IF we offended“?! You already have, there‘s no if here, except for: if you actually wanted to apologise and take responsibility for a mistake, you would would have.
Very good statement. One note: LGBTIQ+ people are not necessarily LGBTIQ+ diversity experts. But that's exactly the kind of people you need when creating such campaigns ;-)
As a queer person in marketing, here were some of my thoughts and ideas. Thank you for your public recognition and commitment to change.
Homophobia is still SO fucking funny to straight-folks. Congratulations on a very successful insult.
Da war wohl wer zu früh zufrieden..
Honestly, most of us found it hilarious. 😂🏳️🌈
Content Manager
2yNo reason WHATSOEVER to apologize. Great campaign (copied from McDonald's in Denmark 5 years ago, but OK). People love to be offended, and in this case it complete nonsense! I will write an article about it for www.marketingtherainbow.info.