Jessy Halison (she-her)

Engineers enabler and blockers remover at Ecosia 🌱 - We're hiring! 🌐

4mo · Edited

I just couldn't stay silent when Native Instruments is trying to paint a portrait of a supportive brand. We speak about the brand who released a campaign with the N-Word, despite warning and calls in from their (black and brown female) employees. Who lied to them, by saying they would amend it not to be racist and conscious about the impact, but released it nevertheless without changing a single thing. Who didn't protect said-employees from racist comments on discussion channels when the subject was brought up, who told them that they would have no issues advertising artists using other slur names. Who never apologized to them. I should know, I was one of them. This whole thing was traumatic for me, and my friends. So let me "lol" to their external communication. They are not able to stand for their black and brown employees internally (despite really driving forces from some employees), and never committed to support the #diversityandinclusion initiatives we were working to put in place. We don't need and we don't want your performative allyship. Apologize sincerely first, really do better. Acts speak more loudly than your empty words, and trust me, they speak volume!

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