Communication in an AI-driven Asynchronous World | Leadership | Work | Mobility | Executive Producer | Coach | Host | Work 20XX | Turn the Lens
I hear ‘Keith, I love your content on LinkedIn. You're always creating, there's always stuff there.’ And the reason why ... I keep sending it out, and remixing it, there's this perception, there's this infinite pool of content - Keith Townsend If we're honest, most people in our field are not going to watch a 15-minute video, they're not... they want 30 seconds to 2 minutes chunks, take the meat part of the thing, the 20-minute video, chop it into 5, 10 segments ... you want people to see your message - Keith Townsend 12 years ago, I started my blog, maybe 200 video recipes... 4 or 5 years ago, I stopped. Now my daughter picked it up and unless people are true original fans, people think I'm still there - Vittorio Viarengo (he/him) There's no (publish date) time relevance to those recipes if I need to cook something tonight.. Most content consumption is asynchronous to time of creation and publication - Jeff Frick -------------------------------------- Love talking content strategy with content B2B content professionals These themes come up over and over. Publishing is a mile marker, not the end Like an IPO is a mile marker, but not the end of the journey by any means Keep curating the content Focus on flow Evergreen lasts longer Thanks again Keith & Vittorio Full conversation from Keith Townsend's Flying Cloud on the #CTORoadTrip Read - https://lnkd.in/gmsWMhCn Watch - https://lnkd.in/gnRzgrgG Listen - https://lnkd.in/gprshF7F #Leadership #Content #Work #B2B #Marketing #FoW #focaccia #WFX #WFBeautifulPlaces #FlyingCloud Airstream The CTO Advisor LLC Melissa Bill #CTOFlyingCloud David #CTOAdvisor Evan #People Wendy #Cloud Bobby #VMware Wendy Sanjay #video Rob #contentstrategy Christina #linkedin Carol #publishing #TurnTheLens #Authentic
Consistency doesn't mean constantly creating something new but can be as simple as a new perspective to existing content.
Cloud Therapist at Google - living at the intersection of cloud computing & sustainability.
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This is an interesting conversation. If we feel like technology is most of what we're talking about and solving for then content will seem obsolete as soon as it's published. But if most of what we're solving for is the other stuff - expectations, people, behavior, culture, serving customers.... that content will age well and continue to be "remixable".