🎉 Proud to announce that Getty Images and Unsplash’s work with TBWA\Raad and CRATER on Snaps of NEOM was awarded Best Destination Campaign at Athar Festival 2025, Saudi Arabia’s biggest festival celebrating creative marketing excellence 🏆 We combined visual insights with creative direction to capture the essence and beauty of NEOM’s landscapes – taking the project to the world through high quality imagery. Explore the project below ⬇️ #AtharFestival #GettyImages #Unsplash #NEOM #SaudiArabia
As visual content experts, we are commonly asked the question: What does it take to create content that truly stands out? 📸💡 Through our partnership with NEOM, Getty Images and Unsplash is creating imagery that brings the majesty of this project to audiences around the world, in line with Saudi Vision 2030. Our teams were among the first to capture NEOM’s breathtaking landscapes — from coral reefs and coastlines to deserts, mountains, and cultural heritage sites. The collection, available for Getty Images and Unsplash customers to use and share freely, has since driven 15 million downloads and over 1.6 billion views worldwide. This is the power of visual storytelling: shaping global perceptions and sparking curiosity among audiences. Our work with NEOM goes beyond documentation – it combines visual insights and creativity to showcase what exists today and inspire future travelers around what is still to come. Explore the library➡️www.unsplash.com/@neom #GettyImages #Unsplash #NEOM #Vision2030 #SaudiArabia
Elite Travel Marketing Architect | $10M+ in Growth for Luxury Travel, Private Jet & Ultra-Luxury Brands | Building Systems that Remember Emotion ✈️✨
1wThis is fantastic news for the region! Capturing the essence of NEOM through such high-quality imagery is a brilliant way to showcase its unique beauty to a global audience. What's next for bringing these innovative campaigns to life?