Frederic Fernandez’s Post

Are your ecommerce strategy des-averaged enough to address ecommerce full potential?   A good ecommerce strategy is a des-averaged strategy The below table is litterally our ecommerce 'compass' to prioritize where-to-play across categories/ countries (we have also one at segment & country level but that does not fit in one slide)   We expect: ◾Ecommerce to account for 15% of the overall FMCG industry by 2032, drive 22% share of the global growth over the period & triple in absolute amount ◾China/ North America/ Western Europe to continue to lead with an expected ecommerce weight of 26%/ 22%, an ecommerce contribution to total growth in those markets of 39%/ 37% that will make them represent 25%/ 30% of the global FMCG ecommerce market by 2032 ◾Western Europe/ ANZ-Japan to continue to distantly follow with an expected ecommerce weight of 14%/ 13%, an ecommerce contribution to total growth in those markets of 28%/ 33% that will make them represent 14%/ 5% of the global FMCG ecommerce market by 20232 ◾ For other markets (mostly emerging: APAC/ AMET/ LATAM), ecommerce is expected to grow faster but to still represent very low double-digit of their overall growth   To know more, read our latest publication on ecommerce and how to outperform in the next decade: https://lnkd.in/eCiVCgS6   In this publication: ◾ We reviewed the last decade of global ecommerce data per country/ segment level (>5000+ couples), isolated granular growth drivers & attempted to predict the next decade of ecommerce growth at segment/ country level ◾ We analyzed the relationship between ecommerce growth and the evolution of the world largest FMCG companies market shares across >5000+ couples & channel profitability to understand omnichannel value creation dynamics ◾ We reviewed the strategic framework of the world largest ecommerce players and key implications for FMCG companies We leveraged our first-hand experience in strategizing ecommerce for 7 of the 20 world largest FMCG companies to isolate not only industry’s best practices but also most common pitfalls The outcome is Ecommerce 2.0® or how to maximize ecommerce incremental omnichannel value to outperform in the next decade Enjoy the read. Exciting & decisive times   So what do you think: are your ecommerce strategy des-averaged enough to address ecommerce full potential?   Keen to hear your perspective   To get the deck, pl. invite us if we are not already connected, leave your name in comment & allow us few days to share it with you   To get all our FMCG CEO insights, sign-up to our newsletter - 'FMCG CEOs: Managing For Growth': https://lnkd.in/eR8vDpvE Nestlé Mondelēz International Procter & Gamble PepsiCo The Coca-Cola Company L'Oréal The Estée Lauder Companies Inc. Danone Mars Kenvue Haleon Reckitt Unilever The HEINEKEN Company AB InBev