Evan Knight’s Post

No one reads my social media posts.. 😢 Posting social media content is useless and I must not waste my time on it. This is the dilemma faced by majority of small business owners and founders. And I know you are one of them. But have you ever wondered why this is happening to you? Why does your audience scroll past 99% of posts? Because you're saying the same thing the same way, every single time. Look, I get it. You're a founder with a million things on your plate. Creating fresh content that actually stops the scroll, that's the last thing you have time for. But here's the thing, your content isn't just filler. It's your voice in a crowded room. It gives you identity and makes you credible. It's how people decide if they trust you before they ever buy from you. Remember, seeing is believing. And no one buys from an invisible being. I know you face problems while creating content. You run out of ideas by week three. You sound like everyone else. Your message gets lost in the noise. And honestly, It's not because you don't know your stuff. It's because creating content that converts is a whole different skill than running a business. Now I believe you have two options. 👉🏻 Use AI tools and figure it out yourself. 👉🏻 Or work with someone who actually knows how to position your offer, speak to your audience, and create content that makes people stop and think. I'm obviously biased toward the second option. Not because I want your money(well secretly I do want it 😉), but because I've seen what happens when founders stop trying to do everything themselves. They scale faster. They show up more consistently. And their audience actually engages. So, if you're launching an offer or trying to scale and your content feels like a chore, Let's talk. I'll handle the messaging while you focus on building what you're actually great at. Your future self (with a full content calendar and an engaged audience) will thank you.

“Stop targeting everyone, you’ll end up reaching no one.” Some honest truths about marketing on LinkedIn : When I first started, I tried to be for everyone. Coaches. Freelancers. Founders. Agencies. If you had a pulse, I thought you were my audience. I spent hours crafting “perfect” posts that looked good but spoke to no one. And guess what? Crickets. But looking back, that wasn’t a bad thing. Because during that messy phase, I was learning. I started noticing patterns, which posts got people to engage, and which ones just filled space. Then it clicked 💡 Clarity isn’t boring , it’s magnetic. So, I stopped chasing reach and started chasing relevance. The moment I spoke to one type of person, everything shifted: ✅ More engagement ✅ Real conversations ✅ Clients who actually fit what I offer Now, whenever growth feels slow or content flops, I remind myself , You don’t need a bigger audience, you need a clearer message. Takeaway: The tighter your niche, the louder your voice. Here’s a tip: Before posting, picture your ideal client sitting in front of you. Would your message make them lean in… or scroll past?

15 Proven Ways to Monetize LinkedIn in 2025 No 8 has made people millions. This works even with: 👉 No ads. 👉 No big audience. 👉 No Pre-Marketing Experience Just smart, scalable income streams you can launch today. Here are 15 powerful ways to monetize LinkedIn (even with a small audience): 👇 1. Optimize your profile like a sales page 2. Sell high-ticket services from your content 3. Launch a digital product (eBook, course, templates) 4. Start a paid newsletter or subscription 5. Host webinars or masterclasses 6. Offer LinkedIn profile audits 7. Launch a group program or mastermind 8. Run a DM-based challenge funnel 9. Build a paid community or membership 10. Offer content strategy or ghostwriting 11. Promote affiliate tools you love 12. Retarget with LinkedIn or Meta ads 13. Book 1:1 clarity or strategy sessions 14. Collaborate with brands or thought leaders 15. Grow an email list + nurture it on autopilot 🎥 Watch the full breakdown now on YouTube: 👉 https://lnkd.in/dkgxuTFJ Question for you: Which of these income streams do you want me to break down in my next post? 👇 You are made for more - Don't settle for less Follow me - Eno Umoka For more tips on AI Monetization Tips and Growth ♻️ repost to help someone in your network monetize today 🩶

Our team just built an AI-powered dashboard that automatically reverse-engineers any LinkedIn profile's content strategy—in seconds. Here's what it does: → Input any LinkedIn profile (yours or anyone you want to learn from) → Extracts all profile details and recent content → Breaks down their content strategy—the unique tactics and themes driving their success → Provides a table of their top posts, ideal posting times, and what they do to go viral → Delivers a prioritized action plan with data-backed recommendations → Creates a searchable database of their top posts so you can view and see what works See in this video as I drop in Gary Vaynerchuk's profile. In seconds, the AI reverse-engineers his entire strategy, breaks down his top viral posts, identifies the patterns behind his success, and delivers actionable insights you can replicate. This replaces hours of manual competitor research and strategy sessions—you can now get a comprehensive LinkedIn playbook for any profile in under a minute. Built on years of consulting with some of the largest brands and influencers in the world on LinkedIn strategy. Knowledge that used to cost tens of thousands in consulting fees—now automated and at your fingertips. Want to try it? Drop "ANALYZE" below and make sure we're connected—I'll DM you a link to analyze any profile you want for free.

I used to think success meant doing more. More outreach. More content. More hustle. But the truth hit me one night when I looked at my calendar. I was working every day, yet my inbox was silent. That moment made me realize something powerful. Doing more doesn’t mean you’re moving forward. Sometimes it just means you’re running in circles. I sat down and asked myself one question: What’s missing? And the answer was simple. Clarity. I was trying to be everything for everyone. Offering every service. Targeting every niche. Writing about every topic. But the more I tried to do, the less people understood what I actually did. Once I stopped and built clarity around my offer, things changed. ✅ I picked one clear service: Guest Posting and Link Building ✅ I focused only on the type of clients I wanted: Founders, SEO Experts, Agencies ✅ I rebuilt my profile to reflect exactly what I do ✅ I shared client results instead of random insights And the result? People finally started getting it. They didn’t just like my posts. They messaged me. They asked about prices. They wanted to collaborate. That’s when I learned something that completely changed how I work. Clarity is louder than consistency. Because when you’re clear about what you do and who you help, you don’t need to chase. Your message attracts the right people automatically. If you feel stuck right now, maybe you don’t need to work harder. You just need to get clearer. A good guest post isn’t just a backlink. It’s a bridge that connects your brand with the right audience. Because traffic is temporary, but trust converts. P.S. Follow me for more lessons on how I turn guest posts into real leads and long-term clients.

When I wrote the post below, I thought everything was as clear as can be. Boy, was I wrong. At least seven people (all tagged below) asked the same question in the comments: ❓What is serialized content❓ So this is for: Angela Todd, Anyelis Cordero, Colleen Patel, Howard Steinman, Dawn Ellery, CEBS, Carolina Pacheco-Punceles, MA, PCC, Matt Mills, M.A., PCC Serializing your content is when you take a larger concept, course, lead magnet, or speech and break it into multiple, bite-sized pieces (or posts) that all center around the same idea.   Think Netflix. It’s binge-worthy – you can’t stop – you want more. Wouldn’t it be awesome if that is what your LinkedIn content did to your audience? Serialized content is a great way to: 1️⃣ Have people to come back to your content, 2️⃣ Fill your content calendar with high-value content, and 3️⃣ Maximize your post-creation time is by creating what I call “serialized content” An example is our “The 9 Steps to a (Nearly) Perfect LinkedIn™️ Profile” lead magnet. When I write a post about it I talk about only ONE of the nine steps. You want more in-depth information about the other eight steps? Great? Come back next week (OR give me your email address and I’ll give you the entire enchilada). The add-on beauty is that serialized content fills your content calendar with high-value content, and you get to create and produce it in one go, saving you valuable time. 🤔 Do you create serialized content? Maybe without even realizing it❓ ⤵️ Hit the comments below and share your thoughts! 💬

Stop spending hours on LinkedIn! 🤯 Our new blog post reveals 8 Chrome extensions that will supercharge your LinkedIn game. From finding leads to creating viral content, these tools save you time and boost your results. Here's a sneak peek at 5 must-have tools: Jetwriter AI: Never stare at a blank message again! This AI helps you write perfect replies and custom posts in seconds, always sounding like you. Apollo.io: Find anyone's verified email and phone number right from their LinkedIn profile, making outreach a breeze. Taplio: Get viral post ideas and schedule your content easily, so you always know what to post and when. Crystal Knows: Understand anyone's personality to send messages they'll actually respond to. No more awkward outreach! Lemlist: Combine LinkedIn messages and emails into one smart campaign, so you never miss a follow-up. Ready to transform your LinkedIn?

15 powerful ways to grow on LinkedIn in 2025: (Applicable for founders and creators in any niche) 15.Use AI tools like Kleo to find what others are doing  → But use your own words and thoughts 14.Engage with the intention to get attention → Leave a thoughtful comment even if it’s just a line 13.Focus heavily on visual branding  → Never ignore the power of a good design element 12.Keep DM’s busy to stay on top of mind → Engage with your ICP and peers 11.Save time with content repurposing  → Convert 1 post into 3-4 different formats 10.Quickly assess your ‘Why LinkedIn’  → Decide content distribution accordingly  9. Batch create a month’s worth of content in advance → Readjust based on trends  8. Use AI for hyper personalization  → But don’t let it be your crutch  7. Give away 90% value in your content → Charge for the 10% that sets you apart  6. Create and engage with micro communities  → Grow with them  5. Frequently use the power of social proof  → Show results + subtly add your USP  4. Find which style works best for you  → Double down on the format and topic ideas  3. Create a relatable story for your brand → One that appeals to everyone and not just your ICP  2. Experiment with content ideas  → Not just formats 1. Whatever you choose to stick to, give it time → Don’t stop before 6 months. I bet you can stir up a lot of content by using these methods But if you still need help, hit me up! P.S. DM ‘Power’ to claim your 2025 content strategy for FREE

If I was a Founder with <500 followers starting out on LinkedIn, here’s the 90-day content strategy I’d use:  Pre-Game - PROFILE SETUP Goal: Make your Profile inviting Success metric: Clear next steps for anyone who's interested. - Simple, precise About section covering who you help & how - 1x light-lift CTA (ie grab my lead magnet / read my newsletter) - 1x heavy-lift CTA (ie book a call or join my community) The LinkedIn Campfire Content Strategy 30% AWARENESS content Goal: get your face + headline in front of as many people as possible Success metric: # of impressions & new Followers Content ideas:  - tell stories about your business & how you got here - share something about your habits / working life  - talk about your biggest fail or biggest win  - share your best piece of newbie advice - discuss your POV on an industry trend 60% - AUTHORITY content Goal: surface people who may need your help. Success metric: Engagement from your target audience (ie likes + comments) Content ideas: - how to avoid a common mistake your audience makes - compare 2 approaches & explain which you prefer - share a framework or tip you apply with clients - break down how you achieved a client result - solve a problem your target audience faces - introduce a mental model you use 10% - MAKE AN OFFER Goal: Find new leads Success metric: Inbound messages + profile views  Content ideas:  - break down your core offer & what’s included - talk about the transformation it delivers - customer case studies / testimonials After 90 days running this playbook, you’ll know exactly which of your content has Campfire Factor. ie the type of content that makes your target audience gather round and listen. From there, I’d double down on what works for the next 90 days. If you’re a Founder feeling pressure to grow your audience and turn LinkedIn into a revenue channel, talk to someone who can help you create content with Campfire Factor first. That‘s how you avoid chasing vanity metrics and virality before the content monster chews you up and spits you out.

how to grow a personal brand on LinkedIn: 1. Define your audience's problem + your offer 2. Optimise your profile around the problem + offer + insert your story 3. Post 3 times a week (minimum) 4. Post at least 1 lead magnet a week 5. Run Taplio on competitor accs to find winning posts 6. Find out what's working & do similar types of authority signal posts 7. Share your 100% knowledge (don't hold back) 8. Have a notion content calendar (for idea dump + writing) 9. Use Canva and spend 40 mins on the visual for the post 10. Drop in useful comments + connect in the DM 11. Share personal stories + use LinkedIn Premium Lesser-known hacks we use as strategists: 12. Run TL ads, with a $10 budget a day 13. Post at least 5 videos a month 14. Run Aimfox automation to automate reqs to leads 15. Turn employees into thought leaders (incentivise) If you want to pay for the best LinkedIn AI, Pick from Kleo or Stanley (Your Content Coach) Both are superb. 👌 I can guarantee that if you keep doing this, there's a 0% chance you'll fail.