There is no ambiguity about taking this contract: Havas Media Network is making itself a vital part of Shell’s plans to accelerate the climate emergency. Shell has put in writing that they have no plan to become a net zero business for decades. They've told investors that they will continue producing more fossil fuels, even during a global heatwave. Their own research said that their current business plan would create a global catastrophe - in the 1980s. Partnering with them is incompatible with Havas’ stated values, and their climate goals. That goes double for the B Corp agencies in their network. I predict decision will have significant impact on Havas’ reputation, CSR certifications, and recruitment.
Naomi Sheehan
9mo
❓Did you not get the memo Havas? 💡"If you don't have a #climate plan, you don't have a #business plan."(Forbes,2021). 🤔 "There is no #economic growth on a dead planet." 🌏 There's no careers on a dead planet either. There's no marketers on a dead planet. There's no job titles on a dead planet. There's no annual reports on a dead planet. There's no Executive boards on a dead planet. There's no profits on a dead planet. There's no growth on a dead planet. There's no thing. Nothing. 0️⃣ Just a planetary Ground zero. Everything we have ever worked for, and cared about, will be gone. Forever. 📷Greenpeace Africa
Kate Smith
9mo
If I was a competing agency I would be hand picking Havas’ best talent. Who wants to work for an agency that is this cynical, let alone work on the actual account? 🤮
Here is a right side of history... this is not it...
Breene Murphy
9mo
So disappointing… does the rest of their client list know?
Adriel Hampton
8mo
Shell, formerly known as "the Royal Dutch Company for the Exploitation of Petroleum Wells in the Dutch East Indies"
Britton Taylor
9mo
Yuck
Louise McLaren
9mo
Surely doesn't (or shouldn't) mesh with the London office's B Corp status, as the article notes
Independent Creative Director / ECD & Mentor - My Ex's: Leo Burnett•McCann•BBDO•Y&R
9moOh please, first of all look at the list of your own clients before bashing them and have you looked at the other clients of theirs too? Does it matter & did you care that they have chemical house products and pharma clients that pollute just as much as oil companies? How about the food & drinks they advertise that cause obesity, diabetes and cancer? How about gambling clients that destroy families?