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🎙️ Actionable Insights - Episode 17 Lisa Chaikin, Vice President of Marketing for Awin Global and ShareASale.com, graces Episode 17 of our Actionable Insights podcast series as a special guest. 🌟 In this episode, Lisa uncovers key insights extracted from Awin's latest research study titled "Unlocking the Full Potential of Affiliate Partnerships." Lisa sheds light on the challenges faced by the affiliate marketing landscape, emphasizing the dominance of big tech in digital ad spend. With nearly two-thirds of the pie allocated to Google, Meta, and Amazon, she stresses the importance of collaboration among networks and SaaS platforms to compete effectively. Moreover, Lisa raises critical questions about whether decision-makers truly grasp the limitations of advertising on major platforms and recognize the value of affiliate marketing beyond traditional coupon and cashback strategies. Watch, Listen, and subscribe today. ⬇️ 👉 https://lnkd.in/gmQfXa_U #AffiliateMarketing #PerformanceMarketing #Affiliate

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. They also discuss... - The need for brands to adapt to a competitive landscape. - The challenges that content publishers face due to algorithm changes. - The crucial role that agencies play when it comes to affiliate marketing success. ... and more! Listen in here: https://lnkd.in/et38pU7p #PMA #BrandSurvey #affiliatemarketing

In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. They also discuss... - The need for brands to adapt to a competitive landscape. - The challenges that content publishers face due to algorithm changes. - The crucial role that agencies play when it comes to affiliate marketing success. ... and more! Listen in here: https://lnkd.in/et38pU7p #PMA #BrandSurvey #affiliatemarketing

Great listen! Interesting takes on the changing landscape of digital content and how marketing budgets are now omni-channel with a single publisher as well as operating at multiple stages of the funnel.

We’ve reached the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry figures, discussions on affiliate marketing trends, and insights into the future of the industry. Let’s take a look back at the highlights from this season… https://lnkd.in/eCZiDFDD #affiliatemarketing #podcast

Adam Weiss in the Revenue Boost studio! Kerry had a great time with Awin Global's President, North America as they discussed the evolution of Affiliate Marketing to be a universal platform of multiple publisher types. With new publisher and affiliate technology partners joining Awin's network, Brand Advertisers have even more options to engage prospective customers across the consumer journey and even after purchase. Be sure to follow RBMA: Revenue Based Marketing Advisors for podcast alerts, updates, and industry news! #podcast #marketingpodcast #affiliatemarketing #affiliatestrategy #customeraquisition #performancemarketing

Discover how McGee & Co. is leveraging influencer and affiliate marketing to gain C-Suite buy-in through innovative platform CreatorIQ! 🎧 Join Amanda Houston, Influencer & Affiliate Marketing Manager at McGee & Co., and Mike Balducci, General Manager of Affiliate, Ecommerce, and Payment Solutions at CreatorIQ as they dive into: 👉Why influencer and affiliate marketing are combined under the same strategy 👉Key differences between traditional affiliates and affiliate creators 👉Top-of-funnel metrics that resonate with the C-Suite Don’t miss this insightful conversation - tune in now to explore how to win over your leadership team with influencer-affiliate strategies: https://ow.ly/aufY50TGyL1 #AffiliateMarketing #Podcast #InfluencerMarketing #AwinWinMarketingPodcast

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Listen to insights on outreach, segmentation, automating partner engagement and more here: https://lnkd.in/emUNdPe5 #outreach #affiliates #funnels

Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder & CEO of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape. Talking points include: - Clear objectives and building human relationships are essential for successful partnerships. - The partnership economy is expanding beyond traditional affiliate marketing. - The future of brand partnerships is projected to grow significantly. Listen here: https://lnkd.in/eA2wfRkC   #BrandPartnerships #affiliatemarketing #HowToGuide

We return with a look back at Day Two of this year’s AMPLIFY Summit, which was brought to you by Affiverse. Featuring insights from experts in the affiliate marketing industry. Listen in here: https://lnkd.in/eSG-9GEe #affiliatemarketing #podcast #affiliatemanagement