Associate Director, Data Instrumentation @ Razorfish | Problem Solver | Professional Nerd
Currently writing a post about some of the tools I use on a daily basis as part of my analytics implementation toolkit, and it got me wondering, what is your most essential tool that you could not live without in your role currently? I'll go first; the one that I find myself most often using is Requestly (https://requestly.io/), as the ability to build a library and not have developers update the analytics script every time I want to change saves me countless hours, and while Charles Proxy is amazing, the ease of Requestly allows me to pass this on to analysts on teams I've worked with who would never use Charles Proxy. What's your go-to? #analytics #analyticsengineering #analyticsimplementation #adobelaunch #adobeanalytics
