Alex Galinos’ Post

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🌍 Ahrefs-Featured International SEO Leader ✔ Global Search Awards Judge ✔ Organic Growth Advisor ✔ Public Speaker ✔ SEO Trainer 💰 Revenue-Focused SEO 💰

57% of Chat GPT referral traffic going to a 404 page LLMs as traffic referral platforms are not massively popular in all industries, like they are in SaaS. However, the numbers are growing, so it makes sense to proactively monitor where that traffic is heading and the overall experience they are receiving on those pages. Today I discovered for one of the brands I manage that 57% of the traffic that Chat GPT (our biggest LLM referrer) was sending has been pointing to a 404 page. This is a page that needs internal search data in order to be populated. If the internal search data is lacking then that URL 404s, as the system does not know what to show with no internal search data being present. I also discovered that that page was forgotten into search engines' index when it should have been "noindex,nofollow"-ed and then disallowed on robots.txt. Bottom line... LLMs can also act as nice debugging mechanisms apart from all their other use cases. #seo #searchengineoptimization #searchengineoptimisation

Martin Obersteiner

be VISIBLE - be RELEVANT - Helping small businesses to grow on LinkedIn with a smart and efficient content & engagement system that brings you more clients and trust!

5mo

it's fascinating how overlooked pages can reveal such insights. monitoring these stats can truly enhance the user experience.

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