Course details
Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website.
This course was created by Madecraft. We are pleased to host this content in our library.
Instructors
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Brad Batesole
Partner @ Madecraft | Instructor @ LinkedIn Learning | Growth Marketer
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Today, Brad is the chief learning officer at Madecraft and can be found on Twitter @bradbatesole or bradbatesole.com. -
Madecraft
Madecraft is a full-service learning content company based in Santa Barbara, California.
The company's award-winning production pipeline is creating the next generation of learning content that teaches and delivers real-world skills.
Madecraft assembles industry-best talent and trusted partners with a vision: give clients top-tier learning content in the voice of their brand. The Madecraft team is committed to raising the stakes and elevating the craft with efficient and scalable content aligned to client specifications and built to engage and empower people.
If you or your company are looking for a team to build online courses, visit Madecraft at onlymadecraft.com.
Skills covered in this course
Viewers of this course
Drive bigger exposure on organic search
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- A significant portion of websites run on WordPress. In fact, it's quite likely your own company website runs on WordPress, or you'll end up managing SEO for a site that does. Now, you already know that ranking well can have a serious impact on your bottom line and the technical aspects of your site, things like your page speed, the site markup, URL structure, image optimizations, and so on all contribute significantly to that ability to rank. And the challenge is WordPress offers an endless array of customizations and plugins. So, it comes with its own unique technical challenges to optimize for SEO. Hi, my name is Brad Batesole, and I've done SEO for some of the top traffic websites on the internet, TMZ.com, Lynda.com, LegalZoom and many more. In this course I'll show you tried and true approaches to increasing you rank and boosting your traffic specifically with WordPress. You're going to encounter a different way…
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