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Course details
We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting effects on your ability to work. Take control of the situation and learn how to repair a negative reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus. These techniques are ones that Lida Citroën uses at her reputation management firm, LIDA360, to help her own clients bounce back from bad press and regain their good name.
Instructor
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Lida Citroën
Personal Branding & Reputation Management Expert | Keynote Speaker & TEDx Speaker | LinkedIn Learning Instructor | Executive Coach | Published Author
Lida Citroën is an international branding specialist who designs identities and teaches personal branding.
Lida is the principal of LIDA360, based in Denver, and an accomplished speaker and writer, often featured in the media, including MSNBC, Entrepreneur, U.S. News & World Report, Fortune, Forbes.com, Harvard Business Review, and CBS MoneyWatch. She is also the author of two books: Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, which offers personal branding, career, and professional tools and guidance to transitioning military veterans, and Reputation 360: Creating Power through Personal Branding, a best-selling guide to gaining competitive advantage through reputation management.
Lida spends her free time helping veterans transition from military to civilian careers. She writes for Military.com, is a volunteer for Employer Support of the Guard and Reserve (ESGR), speaks at national events on veteran hiring, and since 2010 has worked with the Wall Street Warfighters Foundation. She also conducts workshops, training seminars, and webinars to enlighten transitioning veterans about the challenges, opportunities, and advantages to be gained in the civilian sector.
Skills covered in this course
Welcome to Repairing Your Reputation
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- Imagine you're a business. If something negatively impacted your customer's experience, you would take note. You'd pay a lot of attention to the impact of a bad reputation, right? In fact, did you know that 76% of people are unlikely to accept a job offer from a company with a bad reputation? Even if they were unemployed, and almost half would require a significant increase in pay to join that company. As an individual, we need to assess the damage and significance of our bad reputation too. In that moment when you realize your reputation has taken a hit, there are usually a lot of emotions and feelings swirling inside of you. Maybe you feel outrage and anger that somebody could imply something so hurtful about you. Perhaps you run through a long list of worst-case scenarios on how this could impact your livelihood. Maybe you feel hurt and betrayed by people who said to your face that they believed in you, but obviously don't. As the emotions flood through you, it's important not to…
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