Wendy White

Innovative leader working for over a decade at the intersection of health care, patient empowerment and online marketing to facilitate improved patient outcomes. Founded, grew and sold Siren Interactive Corp. to Dohmen Life Science Services as part of a long-term vision to integrate patient-level insights into the drug delivery continuum.

Mother of a child with a rare disorder and co-author of Uncommon Challenges; Shared Journeys—Stories of Love, Hope, and Community by Rare Disease Caregivers.

Recognized by PharmaVOICE magazine in 2012 as one of the 100 most inspiring people in the pharmaceutical industry. Accomplished industry speaker and thought leader who has been quoted in multiple pharmaceutical industry publications and has spoken at domestic and international biopharmaceutical conferences, including The Economist Pharma Summit 2012 in London.

Serves as a board member for Global Genes, an executive committee board member for the Healthcare Businesswomen’s Association (HBA), an executive of the Chicago Life Science Consortium and a trustee for the Boys & Girls Club of the Union League of Chicago.

For more information, read my blog at "http://sirensong.sireninteractive.com/"

Specialties: * Regulatory compliance as the first & only US marketing agency with dual certification for Patient Relationship Marketing & Internet Promotion/Social Media
* Results measurement
* Proprietary database and predictive modeling
* MicroTargeting to find & engage patients
* Rare Online Intelligence to identify patient unmet needs
* Shareworthyness of content through social media & patient communities
* TrustMetrics to measure engagement of online content from a trusted source