Vangelis Varfis

Summary

Experience

• SEO Consultant

  Mediaworks Online Marketing

  October 2014 – Present (1 year 5 months)Newcastle upon Tyne, United Kingdom

• Head of Search

  Nudge Digital

  September 2013 – September 2014 (1 year 1 month)

  Responsible for organising the Search Department of Nudge Digital.
  
  Our list of clients come from the beauty industry, e-commerce, government bodies, colleges etc.
  
  Creation of extensive documentation, listing all onsite (technical) SEO actions, pre-launch and post launch actions for the Development and Search Department and training of developers to be aligned with best SEO practices.
  
  Responsible for the onsite (technical) SEO.
  
  Responsible for the preparation of detailed SEO brief (for copywriters) for websites, through the preparation of guidelines.
  
  Responsible for the link earning (backlink competitor analysis, guest blogging etc.) processes.
  
  Responsible for SEO audits on various verticals (healthcare, travel, e-commerce sites, law firms, real estate, recruitment agencies).
  
  Responsible for the CRO processes in collaboration with the Development team for the implementation of event tracking codes, custom variables (Universal Analytics, Standard/Classic Analytics)&Content Experiments.
  
  Responsible for the creation of custom reports, dashboards, event tracking codes and CRO for the needs of a nationwide campaign for the Home Office (Cyber Street).
  
  Initiatives in order to become Google Certified Partners on Google Analytics (GACP).
  
  Active member on the Google Analytics Community Gallery by creating custom reports, advanced segments&dashboards.
  
  Responsible for defining KPIs.
  
  Initiatives for the participation in the UK Search Awards.
  
  Achievements(Google Analytics):for a list of clients, avg. increase on Traffic (users/unique visitors): +17.42%.
  
  Achievements(Google Webmaster Tools): for a list of clients, after taking over their accounts there was an avg. increase on Clicks: +992.79%, Impr.: +327.91%, CTR: +158.49%.
  
  Achievements(AdWords) Avg. increase on CTR: +3.72%, converted clicks: +110.88%, conversion rate: +1.26%, and managed to reduce the avg. CPC by: -54.88%, the cost/conversion by: -51.26%. Avg. improvement on ROI, since taking over: +21.85%.

• SEO & Social Media Analyst

  mozaik

  April 2012 – September 2013 (1 year 6 months)

  • Handled various accounts related to the construction, travel and hospitality industry (some of the most popular hotels in Mykonos, Paros, Crete, Peloponnese, Milos, Chalkidiki, Kos, Thessaloniki).
  • Participation in international SEO project (for 2 hotels) for a group of luxury boutique hotels with global presence.
  • Responsible for the SEO presence of former clients through onsite technical SEO and offsite SEO.
  • Responsible for the research and development of link building strategies.
  • Performance Management: constant monitoring (in daily/weekly basis) of the accounts and via monthly reports and 6-month reports of their KPIs on Google Analytics.
  • Achievements: Based on Google Analytics, in spite of the recession, average increase within the first half of 2013 (01/01/2013- 30/06/2013 vs. 01/01/2012 -30/06/2012) on websites’ traffic (users/unique visitors): +41.96% and average increase on online revenue: +89.21%

Certifications

• Google Analytics Qualified Individual (IQ)

  Google, License 01828865

  January 2015 – July 2016

• Google Adwords Qualified Individual

  Google, License 4739396888690688

  November 2013 – November 2014

• Bing Ads Accredited Professional

  Bing Ads

  June 2014 – June 2015

Publications

• Data Protection Act – An implemented act or an ideal outcome of legal theory?

  4th Information Rights Conference on Monday 6 June 2011 at the School of Law, Northumbria University, Newcastle Upon Tyne, UK.

  May 2011

  At the beginning of the 21st century, the world is experiencing an increase in the number of (sensitive) personal data. The institutional accountability for data exchange and information sharing is a new theme that requires more analysis. As people as data subjects are affected by the global exchange of information through diverse informational chains, regulations through Data Protection Acts have been developed as a mean to tackle the problem of misuse and protection of such data. This paper offers perspectives upon the legal vacuums created in the process of implementation. Picking up a legal framework to regulate the information sharing, this paper tackles the questions if universities as data processors/controllers truly implement this regulatory framework or not and, if not, to whom they are accountable for their breaches and assessing the risks associated with the breaches.

  Authors:

  • Vangelis Varfis,
  • Rrustemi A.

• The use of the internet by political parties and candidates in Scotland during the 2010 UK general election campaign

  Emerald Publications, Aslib Proceedings

  October 2011

  Purpose – This paper seeks to report the results of a study, which investigated the use of the internet by political parties and individual candidates in Scotland as part of their campaign for election to the UK Parliament in 2010.

  Authors:

  • Vangelis Varfis,
  • Graeme Baxter,
  • Rita Marcella

Skills

• Information Management
• Online Marketing
• Online Community Management
• Social Media Marketing
• Online PR
• Word Of Mouth Marketing
• Corporate Blogging
• Blog Management
• Cloud Computing
• Marketing Communications
• Crisis Management
• SEO
• SEM
• Keyword Research
• SWOT analysis
• See 18+
• Web Analytics
• On-page Optimisation
• Link Building
• XML Sitemaps
• SEO Audits
• Competitive Analysis
• PPC
• Google Analytics
• Conversion Optimization
• Google Webmaster Tools
• Google Adwords
• Web Marketing
• E-commerce
• Search Advertising
• Online Advertising
• Search
• Organic Search
• Analytics
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Education

• The Robert Gordon University

  MSc, Information Management

  2009 – 2010

  Dissertation - Title: The use Social media in political campaigns in the UK

Interests

• PPC
• Google Analytics
• conversion optimisation
• SEO
• social media

Groups

• SEO-Internet Marketing

• Search Engine Watch

• Internet (online) marketing – SEO, SMM, SEM & SMO

• Digital Marketing: Social Media, Search, Mobile & more

• eMarketing Association Network

• SEO Hardcore

• Social Media Marketing E - Community

• See 7 more

• The Art of SEO

• Google Analytics IQ's

• Search Engine Land

• London Marriott Hotels

• Online marketing

• Google Analytics

• Global SEO Professionals

• See less