Tripp Mickle

The Milwaukee Bucks Inc. are the first sports team in the US (5th globally) to partner with STAIRMEDIA Global and create a new sponsorship asset (over here at least): the Fiserv Forum lower bowl steps (see image below, top left and right)... Matt Pazaras and co. are packaging the stairs with courtside and basketball goal stanchion LED displays; addition of the stairs elevates the value of that package 25%, according to Navigate: https://lnkd.in/eDN_guf8

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MLS viewers per game: 120,000. NWSL viewers per game: 189,000. WNBA viewers per game: 794,000. And yet guess which league has the biggest media deal? (Hint: it’s MLS.) The NWSL is outpacing the MLS in average viewership — in a season without some of its biggest stars. But the MLS still makes nearly $200 million more per year on its media rights. And here's the thing: If these deals were being re-negotiated today, I’d still bet the MLS walks away with more money per viewer. The question is: why? In this week’s edition of The Playbook, I break down the hidden double standard that still drives the way we value men’s vs women’s sports. I talk about the importance of investment (vs. equal pay), what growing franchise valuations actually mean in women’s sports, and why I think the growth we’re seeing is just the beginning — rather than the end — of a sea change in mindset among investors and stakeholders. Read more at the link below.

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Elite high school sports “is going to be one of the more valuable media rights [categories] and nationally monetized [broadcast] products in the next 10-20 years,” Michael Schreiber (founder and executive chairman, Playfly Sports) said. A Playfly commissioned study estimated that annual TV and streaming media rights fees could range from $70 million to $135 million, with multimedia sponsorship revenues projected to be an additional $64 million and $84 million. 👇 #sports #sportsbiz #television #media #streaming #TV cc: JohnWallStreet Randall Friedman Jacie Brandes

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3 Takeaways from Hosting the Sportsimist Summit 💌 Hosting the Sportsimist Summit in Atlanta reminded me of three things I’ll never forget 👇🏽 1. There’s nothing like in-person community. We live in a digital world but there’s no replacement for real connection, hugs, and shared energy in a room full of ambitious women. 2. The best leaders are lifelong learners. Several of our speakers could’ve easily dipped out after their sessions, but they didn’t. They sat in the audience, took notes, and poured back into the community. That’s leadership. 3. You don’t have to choose. The right employer won’t make you pick between your corporate career and your entrepreneurial passions. They’ll see how those skills make you even more valuable. This year’s summit proved what happens when women in sports show up for themselves and for each other. ------- Hi, I’m Saria, a career strategist and speaker for women in sports business. I host events and run mentorship programs that help women land roles in sports and build the careers they deserve. ✨ Applications are now open for our final most intimate mentorship cohort of the year, click here to apply: https://lnkd.in/eyQmwDVq #womeninsports

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