Subramaniam (Subbu) Vincent

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About

I direct Journalism and Media Ethics at Santa Clara University’s Markkula Center for…

Experience & Education

  • Markkula Center for Applied Ethics

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Licenses & Certifications

  • Building a Data Science Team Graphic

    Building a Data Science Team

    Coursera

    Issued Expires
    Credential ID DYFJAFKHS6M2
  • A Crash Course in Data Science Graphic

    A Crash Course in Data Science

    Coursera

    Issued Expires
    Credential ID VYHD6HA6TLYG

Publications

  • Reorienting Journalism to Favor Democratic Agency

    Kettering Foundation

    In this chapter, I've described how journalism and liberal democracy evolved together around ideas of truth, public reason, and multiculturalism.

    See publication
  • Political bias indicators and perceptions of news

    Frontiers in Psychology

    Recently, a variety of political bias indicators for social and news media have come to market to alert news consumers to the credibility and political bias of their sources. However, the effects of political bias indicators on how people consume news is unknown. Creators of bias indicators assume people will use the apps and extensions to become less biased news-consumers; however, it is also possible that people would use bias indicators to confirm their previous worldview and become more…

    Recently, a variety of political bias indicators for social and news media have come to market to alert news consumers to the credibility and political bias of their sources. However, the effects of political bias indicators on how people consume news is unknown. Creators of bias indicators assume people will use the apps and extensions to become less biased news-consumers; however, it is also possible that people would use bias indicators to confirm their previous worldview and become more biased in their perceptions of news.

    Other authors
    • Kathryn Bruchmann, Alexandra Folks
    See publication
  • Challenges and Opportunities for Local Journalism in Reinventing Political Coverage

    SAGE Journalism and Communication Monographs

    My article, co-authored with Don Heider is an invited response to Journalism and Communication Monographs' December 2022 issue. The issue carries a research finding from Brian Calfano et al. where they argue that local TV news about politics does not and should not need to use the partisan coverage frames used by network TV outlets. In our article we note that the authors’ findings do demonstrate an opportunity for local TV news to intervene in the discourse on political issues in an…

    My article, co-authored with Don Heider is an invited response to Journalism and Communication Monographs' December 2022 issue. The issue carries a research finding from Brian Calfano et al. where they argue that local TV news about politics does not and should not need to use the partisan coverage frames used by network TV outlets. In our article we note that the authors’ findings do demonstrate an opportunity for local TV news to intervene in the discourse on political issues in an emotionally and democratically more open manner. But for this to happen, additional considerations about the situation and journey ahead for local TV news must be taken into account. We offer insights in three areas: Beats and Expertise, Polarization and Discourse, and Bringing Ethical Rigor to Human Interest Frames. We note that these are opportunities for new work that may help local political journalism find an ethical and sustainable identity apart from the hegemony of network television and the elite national newspapers.

    Other authors
    See publication
  • Our Opinion: Recommendations for Publishing Opinion Journalism on Digital Platforms

    News Quality Initiative

    To address the challenge of improving the assortment of opinion journalism that appears in news feeds, the NewsQ Initiative convened a panel of journalists, media scholars, and technologists to examine the current condition of platform news products. Through looking at examples of how products serve up opinion journalism, the panel worked to identify specific areas where ranking and recommendation could be improved, and to make recommendations for both platforms and publishers.1

    The…

    To address the challenge of improving the assortment of opinion journalism that appears in news feeds, the NewsQ Initiative convened a panel of journalists, media scholars, and technologists to examine the current condition of platform news products. Through looking at examples of how products serve up opinion journalism, the panel worked to identify specific areas where ranking and recommendation could be improved, and to make recommendations for both platforms and publishers.1

    The report outlines the panel’s findings and recommendations, and describes the panel’s process, explorations, and aspirations for next steps.

    See publication
  • Ethics-Driven Product Management for News

    Sage, Journalism and Mass Communication Quarterly

    The product management role brings a single point of responsibility for the success of a journalistic product. It requires a style of empirical, data-driven, and persuasive leadership and integrates business needs, market and user research, user-experience designers, analytics, and engineering. But challenges with adopting product management arise on the audience-facing side.

    Other authors
    See publication
  • Book Chapter: Understanding the Demand side of Misinformation and Analyzing Solutions

    Peter Lang (Book): "Fake News: Real Issues in Modern Communication"

    My chapter's focus is nearly exclusively on the state of knowledge and interventions on the demand-side or the user-facing side of misinformation and disinformation. In short, this is human behavior.There are three major aspects to my inquiry:

    1. What must we understand about the human brain, and in turn become self-aware about, in a political and divisive context?
    2. What must we understand about technology’s role in the misinformation crisis? What are the implications for us both…

    My chapter's focus is nearly exclusively on the state of knowledge and interventions on the demand-side or the user-facing side of misinformation and disinformation. In short, this is human behavior.There are three major aspects to my inquiry:

    1. What must we understand about the human brain, and in turn become self-aware about, in a political and divisive context?
    2. What must we understand about technology’s role in the misinformation crisis? What are the implications for us both individual users and about human behavior at scale, playing out amidst a web of interconnected sites, deception artists and users?
    3. What lessons are emerging from solutions and interventions being attempted on the demand-side, and what lies ahead?

    About the book:
    Fake News: Real Issues in Modern Communication
    Series: Mass Communication and Journalism
    Edited By Russell Chun and Susan J. Drucker

    This up-to-date anthology is designed to provide a survey of technological, ethical, and legal issues raised by falsehoods, particularly social media misinformation. The volume explores visual and data dissemination, business practices, international perspectives, and case studies. With misinformation and misleading information being propagated using a variety of media such as memes, data, charts, photos, tweets, posts, and articles, an understanding of the theory, mechanisms, and changing communication landscape is essential to move in the right direction with academic, industry, and government initiatives to inoculate ourselves from the dangers of fake news. This book is essential for graduate or undergraduate students in courses dealing with fake news and communication studies. Relevant courses include media studies, journalism, public relations, media ethics, media law, social media, First Amendment law, philosophy, and political science.

    See publication
  • Living in Bengaluru 2.0

    Oorvani Media

    With step-by-step guides for essential procedures like buying property, paying taxes, getting khatas, ID cards, driving licenses, etc. along with tips for saving water, saving fuel, and time-saving tips for various city tasks.

    I am the editorial architect and publisher of the first of Citizen Matters guidebooks for Bangaloreans. Overwhelming popular book, over 18,000 copies sold in the first print run.

    Other authors
    See publication
  • Buying, Investing and Renting Property in Bengaluru

    Oorvani Media

    This book answers hundreds of questions in educative language to help buyers, sellers, and investors in residential properties in Bengaluru. Land, plots, apartments, layout and villas in 'gated' communities are all covered. There are checklists, Q&A sections, and more.

    Editorial architect and publisher of this book.

    Other authors
    See publication
  • Get to Know Bengaluru Better

    Oorvani Media

    What is there to get to know in Bengaluru beyond Lalbagh, Cubbon Park and Bull Temple? You'd be surprised. Use this book to learn easily and quickly about 160+ interesting places. Cultural, historic, religious, cool, and more. Plan visits within and around the city in half or a full day!

    Editorial architect and publisher of this book.

    Other authors
    • Poornima Dasharathi
    • Usha Hariprasad
    • and others
    See publication
  • Journalism: The practice and the potential

    Chapter in Book: 21st Century Journalism, Sage, 2007

    This is an book on India and journalism edited by Nalini Rajan, Professor, Asian College of Journalism.

    Other authors
  • The Future of Wi-Fi in India: Opportunities and Challenges

    Wi-Fi Alliance, produced by Tonse Telcom

    This was India's first Wi-Fi country study, released at Bangalore. Produced by Tonse Telecom for the Wi-Fi Alliance.

    Other authors
    See publication
  • Unshackle Community Radio

    Chapter in book "Indian Media: Illusions, Delusions and Reality", Rupa & Co, 2006

    This is a major chapter I wrote exposing how radio broadcasting has been governed in Indian using policy and not legislation or using an independent regulator. It is from the vantage of point of people wanting independent non-commercial organizations to get radio licenses for news and current affairs, and the Indian government has always allowed very little room for this.

  • Aggregation of Internet Services State (research paper)

    Information Sciences Institute

    This work addressed the scaling problem in the Internet Integrated Services architecture in all routers supporting a flow of traffic having to maintain per-flow state.

    Other authors
    • Steven Berson (lead author)
    See publication
  • RFC 2745 - RSVP Diagnostic Messages

    IETF

    This is the specification for the RSVP diagnostic facility, which allows a user to collect information about the RSVP state along a path. This specification describes the functionality, diagnostic message
    formats, and processing rules.

    Other authors
    • Andreas Terzis (lead author)
    • Bob Braden (second author)
    • Lixia Zhang (fourth author)
    See publication

Honors & Awards

  • Distinguished Service to Journalism

    Society of Professional Journalists, Northern California

    "Subramaniam Vincent is being honored with the Distinguished Service to Journalism award. He directs the Journalism and Media Ethics program at Santa Clara University’s Markkula Center for Applied Ethics, focused on developing tools and frameworks to help advance new norms in journalism practice. He convenes journalists and technology platform leaders to discuss how to solve media problems that are eroding democracy. He is an influencer to the influencers whose tireless, data-based work…

    "Subramaniam Vincent is being honored with the Distinguished Service to Journalism award. He directs the Journalism and Media Ethics program at Santa Clara University’s Markkula Center for Applied Ethics, focused on developing tools and frameworks to help advance new norms in journalism practice. He convenes journalists and technology platform leaders to discuss how to solve media problems that are eroding democracy. He is an influencer to the influencers whose tireless, data-based work scientifically addresses daunting but critical issues."
    https://spjnorcal.org/2022/11/21/spj-norcal-honors-2022-excellence-in-journalism-award-winners/

  • John S Knight Journalism Innovation Fellowship

    Stanford University

    ---- Text adapted from the JSK Stanford awards announcement ----

    I was one of eight international journalists awarded John S. Knight Journalism Fellowships to pursue proposals for journalism innovation at Stanford University during the 2015-16 academic year.

    The JSK program fosters journalistic innovation, entrepreneurship and leadership. Each year, it gives 20 outstanding individuals from around the world the resources to pursue and test their ideas for improving the quality of…

    ---- Text adapted from the JSK Stanford awards announcement ----

    I was one of eight international journalists awarded John S. Knight Journalism Fellowships to pursue proposals for journalism innovation at Stanford University during the 2015-16 academic year.

    The JSK program fosters journalistic innovation, entrepreneurship and leadership. Each year, it gives 20 outstanding individuals from around the world the resources to pursue and test their ideas for improving the quality of news and information reaching the public.

    The international fellows selected were among 436 applicants from 88 countries.

    The JSK Fellowships directors made the final selections with additional research by the International Center for Journalists. Financial support for international fellows comes from sources that include the John S. and James L. Knight Foundation, the Lyle and Corrine Nelson International Journalism Fund, the Enlight Foundation and Yahoo! Inc. The 2015-16 academic term will be the 50th year of journalism fellowships at Stanford.
    http://jsk.stanford.edu/news-notes/2015/international-jsk-journalism-fellows-named-for-2015-16/

Languages

  • English

    Native or bilingual proficiency

  • Tamil

    Native or bilingual proficiency

  • Hindi

    Limited working proficiency

  • Telugu

    Elementary proficiency

Organizations

  • Poynter

    Professional member

    - Present
  • Society of Professional Journalists, Northern California

    Member

    - Present
  • Investigative Reporters and Editors

    -

    - Present

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