Steve Rubel

Steve Rubel

Chief Content Strategist, Edelman

Location
Greater New York City Area
Industry
Public Relations and Communications
Current
  1. Edelman,
  2. CBS Local Digital Media
Recommendations9 people have recommended Steve
Websites
  1. Blog
  2. RSS Feed
  3. Company Website
Influencer

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Summary

Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide. He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.

Rubel is responsible for advancing Edelman's thinking on the entire media ecosystem and for helping clients develop new programs that blend paid, owned, and earned content strategies. He serves as a senior advisor to the firm's Executive Committee as well as its roster of clients.

Since joining Edelman in 2006, Rubel has served in a number of senior strategy roles. Early on, he helped evolve the firm's thinking on social media and the impact it would have on both media and marketers. More recently he played a key role in helping the firm shape its point of view on sponsored content / native advertising, which has helped Edelman accelerate both its paid media and content capabilities.

For more see http://nyti.ms/13nxonG and http://bitly.com/EdelmanCCS

Experience

  • Chief Content Strategist

    Edelman
    – Present (2 years 11 months)

    Responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.

  • Host, Content Convergence Podcast

    CBS Local Digital Media
    – Present (9 months)Greater New York City Area

    Host a weekly podcast called Content Convergence on the CBS Radio / CBS Local Play.it network. The program unpacks how the ​best of the best get their message across in an age of infinite and converged content options, but limited time and attention. Each episode features an in-depth conversation with master storytellers from the worlds of marketing, media, technology and entertainment.

Volunteer Experience & Causes

Opportunities Steve is looking for:

  • Joining a nonprofit board

Projects

  • World Economic Forum Media, Entertainment & Information Industry Steering Committee

    Starting

    Represent Edelman as an advisor to the World Economic Forum's Media, Entertainment and Information Industry Partnership. The Partnership allows the world's leading companies the opportunity to engage with their peers to define and address critical industry issues throughout the year.

    Team members:
  • AmeriCares Media Advisory Committee

    Starting

    Serve as an ongoing advisor to AmeriCares - a nonprofit disaster relief and humanitarian aid organization which provides immediate response to emergency medical needs for all people around the world, irrespective of race, creed or political persuasion.

    Team members:

Honors & Awards

  • 40 Under 40

    PR Week

    Named to PR Week's annual list back in 2008. http://www.prweekus.com/40-under-40-2008/article/122084/

Publications

Skills

Languages

  • English

Recommendations

A preview of what LinkedIn members have to say about Steve:

  • Many people have already commented here on Steve's media insights, trend-spotting and ability to challenge and excite marketers. All of that's true. But here are three things not everyone knows about Steve: 1) He is intensely curious. Not just about media but all things. Great attribute. 2) He's incredibly hard working. Looking around the corner is tougher than some might think. 3) He's funny. This one speaks for itself. Tied for my favorite quality about Steve.

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