Shobhit Chugh

Work on launching a new SaaS product from scratch at HSG, a boutique consulting firm that helps clients rapidly conceive, validate, and launch products that customers will love.

About HSG:
We help our clients accelerate the success of their innovations by leveraging our unique customer-centric and data-driven approach. We work closely with them to rapidly conceive, validate, and launch products that customers will love. Our group is comprised of entrepreneurs and executives with a track record of successfully launching new products globally in the financial services, telecommunications, and cloud services industries. We’ve delivered remarkable results for leading Fortune 1000 companies and are passionate about helping more products and services realize their full potential. - See more at: http://www.highstartgroup.com/about-us/

Speaker on various topics related to Product Management and launching new ventures

Gave a talk on customer interviews @ June 2014 Boston Lean Startup Machine

• Conceptualized and built high-velocity B2B Marketing SaaS Product (Predictive Lead Scoring); product now has 50 live customers, million $+ revenue and is the growth engine for Lattice
• Helped executive team identify, validate and prioritize new product opportunities via customer development and business, competition and technology analysis
• Introduced new Product Management processes, including Customer Advisory Board, Product Council, Business goals based Prioritization, and Usability testing
• Awarded additional responsibility over Predictive Cross-Sell product
• Coordinated product launches; won B2B Oscar for best explainer video http://bit.ly/1iqaaFt and Stevie award for new marketing solution http://gag.gl/Ba50K

About Lattice

Lattice delivers data-driven business applications that help companies of all sizes
market and sell more intelligently. Inspired by today’s consumer applications, we
bring every relevant buying signal into the world’s most comprehensive, cloud-
based applications. With Lattice, companies stop guessing and start replying on data
science that anyone can use to find, prioritize and close their next customer.
Our rapidly growing customer base, including Dell, SunTrust and VMware, use our
open and secure applications to generate 75 percent more pipeline, triple
conversion rates, and double win rates. We are privately held and backed by
Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at
www.lattice-engines.com and follow @Lattice_Engines.

A highly selective, world-class training program for outstanding founders, leaders and innovators who are or want to be startup CEOs, and be connected to a global network.

2012-Present
Co-lead SLP Capital, managing relationships with VCs and angel investors, and help Entrepreneurs raise funding by refining pitches and connecting with right set of investors

2011-2012
Selected to the Executive Team based on leadership performance
Led program expansion in Chicago and London; recruited key mentors, sponsors Program Leaders.
Advised Chicago, London and Boston Chapters as Regional Director

Pre-2011
Involved with SLP since 2007; was a fellow in the 2007 - 2008 class of Startup Leadership Program Boston, and a Program Leader in the 2008 - 2009 class.

Focus on Marketing and Sales, and Technology topics.
* Helped an insurance company develop a five year software capability roadmap based on key capability requirements, projected business impact and cost to build capabilities.
* Helped pharmaceutical company build a technology and analytics driven commercialization and sales/marketing capability
* Helped a technology company develop an analytics driven sales and marketing capability
* Drove adoption of Gamification as a core consulting tool

Analyzed 40 potential software and services investments.

Responsible for deal analysis, maintaining new and ongoing deal logs, reading and presenting business plans to the partnership, attending entrepreneurial pitches, assisting with due diligence, and developing financial models.

Adapt.ly allows users to deploy ads simultaneously on social networks’ ad platforms.

Co-founded company with three Northwestern undergrads, conducted initial market research, concept validation/customer development and alpha launch

Summer associate in McKinsey's Business Technology Office

Helped a Healthcare client develop a technology and analytics enabled capability

As a product specialist in the sales organization, I led the discovery process to understand customer needs, and designed and presented solutions that matched the needs using our software. I was also heavily involved in RFP/RFI responses, and building implementation plans and estimates.

Achievements:
Analyzed our B2B sales process. Developed and presented recommendations for new sales methodology targeting individual user needs to management. Created implementation plan, developed marketing collateral.

Established long-term relationships with three top 10 grocery chains

Received five peer nominations for President’s club award, for exceptional performance in 2007.

Developed marketing plan, increased applications by 150%.

Researched market needs, recommended market niche and pricing strategies for Harvard Medical School startup. Enhanced value proposition to customers, reducing break-even time by 40%.

Developed go-to-market strategy for mobile software startup. Selected market segment, developed and presented product value proposal and negotiated deals with customers

Developed solution roadmap, led 20-person cross-functional implementation team for major new market opportunity.
Achieved three promotions to Manager in less than three years.

Software Engineer for Transportation Management Enterprise Software Solution (offered in SaaS and installed software formats)

Developed mentor program for 20+ new employees. Increased satisfaction, reduced turnover.

Led 14-member team on a major German car manufacturer’s 3-continent implementation. Gathered requirements, designed product enhancements and managed product development project.