Scott (Social Media) Allen

Since 2002, I have helped individuals and organizations transform virtual relationships into real business. My methodology focuses on high-efficiency, high-return practices for busy professionals. I focus primarily on small, B2B businesses.

Defined and implemented marketing strategy for a business coaching and consulting firm. Completed major projects included:
• Developed integrated marketing plan and implemented a marketing calendar.
• Designed and wrote copy for a lead qualification campaign to existing database.
• Designed and implemented a content marketing / social media plan.
• Provided concept and copy for redesign of company blog and main website.
• Designed and wrote copy for a 6x13 matrix drip campaign.
• Designed and implemented pay-per-click advertising.
• Implemented analytics/metrics and utilized them to make key strategic marketing decisions

I've served as both formal and informal advisor to half a dozen or so technology startups, including guiding two through their product launch.

I provided original & guest articles, how-to guides, book reviews, news commentary, and annotated links to the very best information on the web to help tens of thousands current and future entrepreneurs find, follow, and fulfill their vision of business ownership. During my tenure I wrote some of the web's most popular articles on business topics including passive income, naming your business, pricing strategies, choosing a business to start, making money online and more.

Link to Your World is the foremost collaborative association of professionals specializing in the systemic shifts of the emerging social networking space. Link to Your World Managing Partners are some of the top thinkers in the social media and social networking space. Together we are shaping the future of social media and the medium of social networking.

I started at Mongoose in charge of a growing professional services group, which covered sales engineers and training, as well. In my last few months, to get our 3.0 product on track and out the door, I shifted into product management/marketing, including the product release plan, development of demos, QA, etc.

I started at Viador, an enterprise portal software company, as a Senior Sales Engineer. Because of my contributions in training and a couple of very successful consulting engagements, I was promoted to Western U.S. Regional Manager for Professional Services, where I managed a highly distributed team of nearly 20 field consultants. Following some reorganization, I shifted to the position of Knowledge Management Practice Manager, focusing on clients for whom knowledge management was their primary purpose for implementing a portal. My group was also responsible for developing internal KM practices in the company.

I started as a pre-sales Solution Specialist in the application lifecycle product group, focusing on ADvantage and the Process Continuum suite of enterprise project management and process design tools. I ended up working on several post-sales consulting engagements, as well.

In this role, I worked with the lead developers to design and implement the client-server database architecture and managed the migration of data from our Foxpro 2.0 system to a client-server system using Visual Foxpro as the front end and a variety of databases as back-end -- customers could choose between DB2, Sybase, Oracle and SQL Server. I wrote and implemented data architecture standards, naming conventions and backup and disaster recovery plans. I managed a team of three other DBA/data architects.

As senior developer, I led the team of programmers working on the inbound telemarketing system and lead referral and tracking system for Harte-Hanks' client, IBM. Harte-Hanks developed BPOPS, a web-based application for business partner referrals used by both Harte-Hanks and IBM employees and partners. By improving the existing code architecture and training my team, I was able to reduce the team size from a peak of 10 down to 4 when I changed roles (don't worry -- they all went to work on something else within the company!).