Search Engine People
PPC Specialist
Starting

PPC Specialist at Search Engine People, Inc
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PPC Specialist
Starting
Traffic and Conversion Specialist | Google and Bing Certified PPC Professional / Inbound Marketing Certified | Landing Page Optimization / Conversion Specialist / SEO Specialist / SEO Manager / with a diversified PPC and SEO background over the past 7 years.
Additional experience includes Web Design, Desktop Publishing, Content Management Systems, Link-building, Social Media Marketing (Twitter/Facebook/Web 2.0/Google+/LinkedIn) And Email Marketing.
Familiar with Conversion Strategies, Terminologies, Content Marketing, White Hat Link-building Methods, Google Analytics, Market Research, Keyword Research, Product Creation, Copywriting Skills, and People Skills. A Recognized Specialist in handling PPC and SEO needs of clients from start to finish.

I'm part of the Awesome PPC Team at Search Engine People, Inc.
Paid Advertising Strategies Implemented
- Google Tag Manager Implementation
- Google Analytics Custom Reports and Remarketing
- Dynamic Remarketing and Product Listing Ads
- Remarketing through 3rd Party Networks (Adroll/Perfect Audience)
- Landing Page Creation and Optimization (Unbounce and ION Interactive Platform)
- Adwords Scripts Implementation
- Search Paid Advertising Campaigns (Google and Bing)
- Display Advertising Campaign (Google Display Network and Remarketing)
- Automated Scripts, Bidding strategies, and Conversion tracking.
Client industries and verticals handled
- Paid advertising and lead gen for one the biggest Furnace and Heating companies in Canada.
- Paid Lead generation for one of the top shipping companies in Canada
- Movie Rewards lead generation
- Paid traffic and product listing ads for one of the largest kitchen items supplier in Ontario
- Lead generation and ecommerce sales for one of the biggest ID Card printer distributors in Canada
- Paid advertising and lead gen for one of the top universities in Toronto.
- Lead generation for one of the top companies dealing with encryption software
- Personal Injury Lawyers
- Local Dentist
- Plastic Surgeon
- Brand New Ecommerce Websites utilizing Product Listing Ads
- IT Company
- Moving Company
- Google Adwords Search and Display Certified Professional
- Bing Adwords Certified Professional
- Inbound Marketing Certified by Hubspot
- PPC Campaigns handled for the months of May generated over $40K+ of ecommerce sales + other phone leads from a $6K PPC investment. Generated record sales for these 2 landscaping clients.
- Conversion Rate Optimization and Landing Page optimization on client sites improving site metrics, number of pages visited and time on site.
- Used Universal Analytics
- Increased client leads even with decreased traffic by improving conversions.
- Provided white-hat link-building strategies to boost rankings in the search engines.
These methods includes:
- Broken Link Building Methods
- High Quality Guest Posting
- Indirect Competitor Linking
- Creative Link Building Methods
- Inbound Marketing Strategies
- Ebook Downloads, Whitepaper downloads, Free Giveaways
- Video Marketing
- Membership and Affiliation Links, Sponsorship Links
- Handled On-Page, Off-Page, and PPC (Search, Display and Remarketing) campaigns of more than 10+ Local Business Clients for the Company.
- Provided Keyword Analysis, SEO, Social and PPC analysis for Potential Clients.
- Proper implementation of htaccess rules, 301 redirects, robots.txt, duplicate issues.
- Used Google Webmaster Tools, Google Analytics and Adwords Data to find the best Keywords for a particular client.
- Used the Disavow tool for removal of bad links
- Optimization of site metrics (bounce rates, time on site, number of visits)
- Provided Market Research and keyword research for New and Existing Clients.
- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites
- Optimized Google Webmaster Tools for each Client
- Optimized Local Google Places Listing and Verified Accounts
- Combined PPC (search and display) and SEO to bring the best results for clients.
- Communicated with Managers to provide best practices in SEO and PPC
- Stayed up to date on the latest industry developments
- Handled On-Page and Off-Page campaigns of more than 40+ SEO Clients for the Company.
- Provided Market Research and keyword research for New and Existing Clients.
- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites
- Optimized Google Webmaster Tools for each Client
- Optimized Local Google Places Listing and Verified Accounts
- Monitored, Tracked and Coordinated with PPC Expert for keywords and trends analysis
- Communicated with Clients regarding SEO Strategy and Ranking results
- Stayed up to date on the latest industry developments

Polytechnic University of The Philippines, Manila, PH
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