LinkedInRyan Cruz

Ryan Cruz

PPC Specialist at Search Engine People, Inc

Location
Toronto, Canada Area
Industry
Internet
Current
  1. Search Engine People
Previous
  1. JD Gervais Consulting Group LTD
Education
  1. Polytechnic University of the Philippines
Websites
500+connections

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500+connections
Search Engine People

Search Engine People

PPC Specialist

Starting

View full profile

Background

Summary

Traffic and Conversion Specialist | Google and Bing Certified PPC Professional / Inbound Marketing Certified | Landing Page Optimization / Conversion Specialist / SEO Specialist / SEO Manager / with a diversified PPC and SEO background over the past 7 years.

Additional experience includes Web Design, Desktop Publishing, Content Management Systems, Link-building, Social Media Marketing (Twitter/Facebook/Web 2.0/Google+/LinkedIn) And Email Marketing.

Familiar with Conversion Strategies, Terminologies, Content Marketing, White Hat Link-building Methods, Google Analytics, Market Research, Keyword Research, Product Creation, Copywriting Skills, and People Skills. A Recognized Specialist in handling PPC and SEO needs of clients from start to finish.

Experience

PPC Specialist

Search Engine People
– Present (1 year 7 months)Pickering Ontario

I'm part of the Awesome PPC Team at Search Engine People, Inc.

Paid Advertising Strategies Implemented

- Google Tag Manager Implementation
- Google Analytics Custom Reports and Remarketing
- Dynamic Remarketing and Product Listing Ads
- Remarketing through 3rd Party Networks (Adroll/Perfect Audience)
- Landing Page Creation and Optimization (Unbounce and ION Interactive Platform)
- Adwords Scripts Implementation
- Search Paid Advertising Campaigns (Google and Bing)
- Display Advertising Campaign (Google Display Network and Remarketing)
- Automated Scripts, Bidding strategies, and Conversion tracking.

Client industries and verticals handled

- Paid advertising and lead gen for one the biggest Furnace and Heating companies in Canada.
- Paid Lead generation for one of the top shipping companies in Canada
- Movie Rewards lead generation
- Paid traffic and product listing ads for one of the largest kitchen items supplier in Ontario
- Lead generation and ecommerce sales for one of the biggest ID Card printer distributors in Canada
- Paid advertising and lead gen for one of the top universities in Toronto.
- Lead generation for one of the top companies dealing with encryption software
- Personal Injury Lawyers
- Local Dentist
- Plastic Surgeon
- Brand New Ecommerce Websites utilizing Product Listing Ads
- IT Company
- Moving Company

Internet Marketing Specialist

JD Gervais Consulting Group LTD
(9 months)Milton, Ontario

- Google Adwords Search and Display Certified Professional
- Bing Adwords Certified Professional
- Inbound Marketing Certified by Hubspot
- PPC Campaigns handled for the months of May generated over $40K+ of ecommerce sales + other phone leads from a $6K PPC investment. Generated record sales for these 2 landscaping clients.
- Conversion Rate Optimization and Landing Page optimization on client sites improving site metrics, number of pages visited and time on site.
- Used Universal Analytics
- Increased client leads even with decreased traffic by improving conversions.
- Provided white-hat link-building strategies to boost rankings in the search engines.
These methods includes:
- Broken Link Building Methods
- High Quality Guest Posting
- Indirect Competitor Linking
- Creative Link Building Methods
- Inbound Marketing Strategies
- Ebook Downloads, Whitepaper downloads, Free Giveaways
- Video Marketing
- Membership and Affiliation Links, Sponsorship Links

- Handled On-Page, Off-Page, and PPC (Search, Display and Remarketing) campaigns of more than 10+ Local Business Clients for the Company.
- Provided Keyword Analysis, SEO, Social and PPC analysis for Potential Clients.
- Proper implementation of htaccess rules, 301 redirects, robots.txt, duplicate issues.
- Used Google Webmaster Tools, Google Analytics and Adwords Data to find the best Keywords for a particular client.
- Used the Disavow tool for removal of bad links
- Optimization of site metrics (bounce rates, time on site, number of visits)
- Provided Market Research and keyword research for New and Existing Clients.
- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites
- Optimized Google Webmaster Tools for each Client
- Optimized Local Google Places Listing and Verified Accounts
- Combined PPC (search and display) and SEO to bring the best results for clients.
- Communicated with Managers to provide best practices in SEO and PPC
- Stayed up to date on the latest industry developments

SEO Coordinator

JD Gervais Consulting Group LTD
(1 year 6 months)Milton, Ontario

- Handled On-Page and Off-Page campaigns of more than 40+ SEO Clients for the Company.
- Provided Market Research and keyword research for New and Existing Clients.
- Optimized Title, Meta Data, Sitemap and Internal Linking for Client websites
- Optimized Google Webmaster Tools for each Client
- Optimized Local Google Places Listing and Verified Accounts
- Monitored, Tracked and Coordinated with PPC Expert for keywords and trends analysis
- Communicated with Clients regarding SEO Strategy and Ranking results
- Stayed up to date on the latest industry developments

Languages

  1. English

  2. Tagalog

Skills

Interests

  • traffic generation
  • website conversion
  • split testing
  • analytics
  • content marketing
  • blogging
  • seo
  • ppc
  • social media
  • ppv
  • cpv
  • cpa marketing
  • affiliate marketing
  • online advertising
  • software development
  • mobile app development
  • mobile advertising
  • inbound marketing
  • digital photography
  • website conversions
  • traffic and training
  • internet marketing training
  • ppc training
  • facebook training
  • social media training
  • seo training
  • digital marketing training
  • web marketing training
  • outbound marketing
  • marketing training
  • See 20+  See less
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Education

Polytechnic University of the Philippines

Master of Science (MS), Information Technology, 18 Units

Polytechnic University of The Philippines, Manila, PH

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