Robi Garcia

Current	Pronto Insurance, YV Digital Marketing Services, ZENMED Skincare
Education	Full Sail University
Recommendations	2 people have recommended Robi
Websites	Blog Company Website

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Pronto Insurance

SEO Specialist

Starting December 2014

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Background

Summary

Internet Marketing consists of many different pieces. No longer can businesses focus on one specific way to generate traffic and sales to their web presence.

Audiences can be found in more than one location and are using more than one device to connect with businesses online and search engines always seem to be looking at a wider variety of criteria to rank search results.

You need a well rounded marketing plan to stay competitive.

I keep up with the latest in search engine algorithms, technology, marketing platforms, tools and resources, so you don't have to. Receive help planning and implementing your SEO, Social Media, PR, content strategy, Email Marketing or obtain one-on-one coaching.

Full Social Media Planning, Community Development Planning, Social Media Marketing, Public Relations Planning

Web Usability, Web Standards, Increase Conversion Rate, Web Design and Set Up, Blog Set Up

Specialties: Increasing conversion rates and creating marketing strategies that provide the best value for your budget. Providing your company with ever increasing ROI with the least effort, time and money is my ultimate goal.

Experience

SEO Specialist

Pronto Insurance

December 2014 – Present (5 months)Brownsville, Texas Area

Developing strategy and tactics for connecting with consumers digitally with a focus on SEO, SEM and social media. Tasked with optimization testing for digital channels, CRO of the website and landing pages as well as digital ad campaigns and assisting with social media management. Implementing a plan for tracking and reporting on results of digital channels driving sales.

Owner

YV Digital Marketing Services

2012 – Present (3 years)Brownsville, TX

I own and manage a full service digital marketing agency that specializes in developing inbound marketing strategies.

Marketing Manager

ZENMED Skincare

March 2013 – Present (2 years 2 months)

My official title is Email Marketer, but I also develop the marketing strategy and campaigns across channels and make sure messaging is cohesive. I work with IT, Advertising, Social Media, PR and business owners to develop cross channel campaigns, create processes for working more efficiently in a virtual team and research platforms and tools for getting the job done.

Develop weekly promotional emails on MailChimp, created branded signup process, manage segmentations and email subscriber lists, setting up tests to improve engagement and sales, monitoring and analyzing key data to measure goals and KPI's.

Work with team members to create and deploy integrated multi-channel campaigns and new product launches.

Internet Marketing Consultant

Robi Garcia, Internet Marketing Strategy

2008 – Present (7 years)Texas

Developing and implementing online lead generation and Internet marketing strategies for small to medium sized businesses that enable them to stay competitive and grow their business.

Affiliate Program Manager

ZENMED Skincare

September 2011 – Present (3 years 8 months)

I manage day to day support for affiliate partners for the in-house affiliate network and on PepperJam Network (now eBay Enterprise) and CJ (Commission Junction) affiliate networks. I recruit new affiliate partners, work with them to help develop their marketing strategies and troubleshoot any technical issues getting their links to work.

I cleaned up the program updating and clarifying the terms on all networks, identifying and removing unwanted affiliates, establishing a relationship with the partners, working with key individuals in the company to establish a strategy and update resources available to the affiliates while keeping an eye on reporting data to understand what partners may need a helping hand or where any potential problems may be.