Ravi Shrivastav | +919022825551

Current	PROSMART CONCEPTS, SKI USA INC
Previous	SKI USA INC, Ingress Interactive Media Pvt LTD, Gtech It Solutions
Education	R.K Talreja College
Recommendations	20 people have recommended Ravi
Websites	Company Website Personal Website

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PROSMART CONCEPTS

Managing Partner

Starting December 2014

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Background

Summary

Ravi Shrivastav has been an online enthusiast for almost his entire life. Beginning at age 20, He began creating websites and in 2007 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. His experience as a web designer has led him to become an expert at technical SEO issues.

Results driven leader with deep experience in Internet pharmacies, ecommerce, digital/mobile strategy and online marketing. Injecting innovation with the focus on user experience and through strategic technology (analytics, social, mobile and content). Delivering success through building, leading and inspiring teams to realize results.

EXPERIENCE:
- 7 years experience in digital and eCommerce strategy
- Hands on strategic background in the areas of website redesign, eCommerce, mobile, conversion optimization, CMS implementation and online marketing
- Experience leading teams
- Google: "Ravi Shrivastav"

EXPERTISE:
- Mobile / Ecommerce Strategy
- Web / Mobile Analytics
- Building Teams, Team Leadership and Mentoring
- Digital Media Training
- SEO
- Business Technology Integration
- Online Revenue Generation
- Corporate Social Media Strategies
- Budgeting and Forecasting

Experience

Managing Partner

PROSMART CONCEPTS

December 2014 – Present (5 months)Mumbai Area, India

Vendor Tieup with Global Marketplaces.
Sell products on ebay.in, Amazon.in, Flipkart.com, Snapdeal.com, Paytm.com, Rediffmail Shopping, Tolexo.com and askmebazaar.com.

Sell products on the leading global marketplaces and exponentially increase visibility and sales. Showcases and pushes products on the most popular marketplace. This provides maximum visibility for products before potential customers which subsequently increases sales and also empowers globally.

SEO HEAD

SKI USA INC

May 2013 – Present (2 years)

• Act as a strong business manager of the search engine marketing channel. Manage the profitability of the channel by tracking, reporting, and analyzing all online initiatives and campaigns in addition to forecasting and budgeting of channel.
• Developing various strategies to make mobile sites SEO friendly.
• Dealing with Google penalties for clients & successfully revoking them.
• Keep track of new developments and current issues pertaining to SEO industry.
• Create an associated keyword expansion roadmap, working with the product marketing team to develop relevant ads and landing page content.
• Handling online brand and product campaigns to raise brand awareness including Online Reputation Management.
• Improving the usability, design, content and conversion of the company website
• Oversee the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.) including campaign planning, implementation, budget management, performance review, and optimization of SEO campaigns.
• Conduct keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), evaluation and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, negative keywording, etc.
• Develop near and long-term SEO account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Creating promotional techniques for sites with the help of blogs, forums, content marketing and RSS.
• Drive continued innovation and best practice implementation, regularly sharing knowledge with the marketing team and top executives.
.

SEO Team Leader

SKI USA INC

April 2011 – April 2014 (3 years 1 month)Mumbai Area, India

• Work with all team functions to implement SEO recommendations such as:
o Keyword research and specifications throughout web site pages
o Site audits for SEO best practice compliance
o Navigation and conversion analysis
o Link analysis and building
o Identifying and resolving issues with JavaScript, Flash, CSS, etc.
• Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media.
• Research and manage affiliate and online advertising programs.
• Prepare and execute business plans to establish an international SEM strategy in targeted regions/countries.
• Recruit suitable candidates for the company.
• Developing and managing Mobile Apps marketing strategy.

SEO Specialist

SKI USA INC

April 2009 – April 2011 (2 years 1 month)Mumbai Area, India

• Keyword Search, Directory & Search Engine Submission, Link building, Blog Posting, Site Map preparation for different search engine.
• Search for the latest trend on SEO.
• - HTML Coding Guidelines
• - Content Copywriting Guides
• - Keyword Research (density, relevance, weight, etc ... )
• - Meta Tag Guidelines
• - Usability Design
• Analyzing the website traffic through Google analytic, Alexa.
• Keywords positioning for Google, Yahoo, MSN & ASK through Google webmaster tool.
• Working with Dofollow blogs and high Pr Directory.
• Finding new methods for better Ranking.(eg. Link Wheel)
• Coordinating with PHP developer for XHTML.

SEO Analyst

Ingress Interactive Media Pvt LTD

December 2007 – April 2009 (1 year 5 months)Mumbai Area, India

------SEO-----
• Keyword Search, Directory & Search Engine Submission, Link building, Blog Posting, Site Map preparation for different search engine.
• Analyzing the website traffic through Google analytic, Alexa.
• Keywords positioning for Google, Yahoo, MSN & ASK through Google webmaster tool, & IBP Tool with a different Data Center.
• Working with Dofollow blogs and high Pr Directory.
• Monthly Report submission to client.
• New methods for better Ranking.

-----Web Designer----
• Preparing XHTML & CSS from PSD and PNG files.
• Coordinating with Asp and ASP.Net developer for HTML.
• Preparing a HTML format for best SEO

Web Designer, HTML Developer

Gtech It Solutions

November 2006 – December 2007 (1 year 2 months)

• Manage web design agency with responsible for SEO, design, development and customer support.
• HTML preparation from PSD format.
• Launched company server 8webspace.com for providing domain names, hosting business and email solutions.
• Domain Register, Web Space Solution and Email Solution.

Publications

ADTECH, March 2014 - San Francisco, USA(Link)

March 2014

ad:tech San Francisco's two-day conference program features 30 conference sessions and 5 keynotes led by thought leaders from brands, agencies and publishers that are creating noise in the digital space. With tracks covering all of the hottest topics, you're sure to leave the show with relevant and practical tools to help propel your business.

Projects

Dabangg II Official App Content & SMO(Link)

November 2012 – December 2012

Created the official App for Dabangg2. Was a comprehensive Dabangg2 related information source on mobile. Involved in planning and strategizing the content and Social Media Promotion activities.

Team members:

Reliance Entertainment Official Mobile App(Link)

December 2012

Reliance Entertainment is one of India’s biggest film production houses covering almost all Bollywood and Indian regional cinema industries and the official Android and iOS Mobile Application for Reliance Entertainment is planned as a window to the movie world and will feature all the movies, news, updates etc. on the users smartphones.

Team members:

Ravi Shrivastav | +919022825551,
Divyanshu Verma,
SKI USA,
Akash Bane,
Pratap Manjrekar,
Neha Karnani

Dabangg 2 Mobile App(Link)

June 2012

Dabangg 2 was the second highest grossing movie of 2012. The Android/iOS app developed by SKI USA.

Team members:

Find me an Advisor(Link)

Starting August 2012

Find Me An Advisor will pair you with an experienced advisor in your area to service all your financial needs. There is no cost whatsoever to meet with our financial advisors and learn financial strategies.

Team members: