Search Engine Optimization; SEO Intern (June-August); SEO Analyst (September-July)
Top 10 U.S. search marketing agency, focusing on SEO and Social Media strategies for many of the largest and globally known B2B, B2C and non-profit organizations.
Responsibilities include implementing client strategy, web site audits, keyword optimization, web analytics, data trending and KPI reporting, technical and architectural SEO, content development and marketing, link building & link earning, local search marketing and optimization, social media marketing and optimization, mobile marketing and optimization and competitive analysis.
Clients I worked with: Humana, HSBC, AtTask, NewYork-Presbyterian Hospital, YSL, SAP
- Created a detailed social media analysis of Facebook fan page - Participated in the development and launch of the new combined Sirius XM website. - Assisted in filming live music, comedy & talk show performances and help edit and post on live sites. - Created content and update to live xmradio.com & sirius.com website via FatWire CMS system. - Collaborated with music, sports, talk, and news editors to write original copy to live subscriber website.
- Creative department intern at one of the top advertising agencies that hold 80 out of the the top 100 brands in the world. - Headed a social media campaign and initiative (on twitter and facebook) to raise awareness for veterans suffering with PTSD for the Home Base Program, a non-profit organization associated with Massachusetts Hospital and the Red Sox Foundation (Boston Red Sox). Designed custom landing for Facebook page including sweepstakes that could be entered on the condition of "liking" the page. - Helped create digital advertising campaign pitches for pharmaceutical companies like Pfizer, Bristol-Myers Squibb, and Sanofi Aventis. - Attended seminars on social media in advertising. - Created rich media banner advertisements for pharmaceutical brands.
- Social psychology study to measure disgust sensitivity as correlated to belief in a soul - Created a scale to measure belief in the soul - Provided administrative support in producing, distributing, and collecting scale data. - Organized and inputted data - Conducted statistical analysis, summarized results, and presented finding to 20+ students and faculty - Prepared grant application to continue study in 2010
- Research Assistant, Memory Study: Studied memory in an academic setting by aiding on a research project analyzing students’ exam answer choices - Created software process that reduced time needed to perform data analysis from 15 hours to 30 minutes - Created a computer program and web interface that instantaneous cleaned up excel formatted data and exported into CSV format. This dramatically increased lab efficiency by enabling remote access to data and allowing multiple lab members to work on the same project at once.
- Worked closely with clients to evaluate, examine, & revise content suitable to their needs. - Adapted communication style to correlate with clients’ technical background. - Facilitated work in groups to complete large scale projects. - Developed backend web applications to enhance both the user and site owner’s experience. - Provide support solutions for technology related problems.
- Received New York First Web Design award (Montclair Robotics) - Website redesign drove financial sponsorships and twofold increase in organization membership (Montclair Robotics) - Developed platform to generate revenues via online product sales (Gamut Records)
"The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher."
Twitter Agency Flight School - Certified
Twitter
"Flight School is a training program designed by Twitter to help media agency execs make the most of marketing on our platform. With tailored tracks, agency leaders, account leaders, buyers and planners have access to learning and exclusive content that will help folks build successful strategies and campaigns for your clients."
- Attended & helped run a conference about social media for business.
Tweeter/Volunteer
TWTRCON San Francisco 2010
– (1 month)
- Attended & Helped run a conference about Twitter for business. - Maintained a live game over Twitter, incorporating tweets and Foursquare check-ins. - Additionally attended training workshops to learn about how to use Twitter for all different business situations. - Utilized Co-Tweet Twitter tool for group Twitter collaboration
A preview of what LinkedIn members have to say about Paul:
Paul is a quiet methodical thought leader within Catalyst. His actions are carefully planned and initiated as an SEO Manager. He is careful to make sure that his recommendations are the best in class before presenting to the client.
The biggest thing that I appreciate about Paul is his ability to win respect in a room of particularly hostile individuals and earn their trust. He is also honest and very hardworking with an innate intelligence that is matched by few people.
It was a pleasure for me to manage him at Catalyst. I don't think I had fun managing people until Paul came along. Thank you Paul!
Paul is smart and unafraid to challenge conventional ways of thinking about marketing. Frequently Paul and I brainstorm together on strategy for a Fortune 500 company, and those are some of my favorite times throughout the work week. It's a pleasure to work with Paul because his work process pivots around asking questions and finding answers. He has a varied skill set, from social to SEO to content production, and would be a valuable asset for any marketing team.