LinkedInScott Siders

Scott Siders

Senior Marketing Writer, SEO Copywriter, Content Marketing Manager, Proposal Writer, & Editor Open to New Opportunities

Location
Greater Los Angeles Area
Industry
Writing and Editing
Current
  1. Novo Writing
Previous
  1. HealthTrans,
  2. TeleTech,
  3. University of Colorado at Boulder
Education
  1. University of Colorado Boulder
Recommendations31 people have recommended Scott
Websites
500+connections

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Novo Writing

Novo Writing

President | Senior Marketing Writer | Content Marketing Specialist | Proposal Writer | Editor

Starting

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Background

Summary

With extensive experience as a marketing writer, SEO copywriter, business writer, content marketing specialist, RFP/proposal writer, and editor, I'm focused on helping businesses reach their sales and marketing goals.

I lead Novo Writing's copywriting and content marketing programs, handling everything from strategic planning to writing and distributing high-quality content for companies in a wide variety of industries. Businesses achieve many key benefits:
• Position themselves as thought leaders and industry experts
• Boost visibility in search results and build awareness for products/services
• Drive more qualified prospects to websites
• Increase customer trust and loyalty to shorten the sales cycle
• Generate more leads without directly selling
• Promote positive engagement with customers
• Win new business

A few key skills:
• SEO copywriting
• Keyword research
• Content writing and distribution
• Inbound and content marketing
• Social media management
• Wordpress
• RFP/proposal writing and management
• Editing and proofreading
• Microsoft Office Suite
• Detail-oriented and deadline-driven

Looking for a senior marketing copywriter, SEO copywriter, content writer, article writer, content marketing specialist, proposal writer, or a copywriter/editor to fill another role? Contact me by calling 310.792.8888 or emailing scott@novowriting.com.

Experience

President | Senior Marketing Writer | Content Marketing Specialist | Proposal Writer | Editor

Novo Writing
– Present (9 years)Redondo Beach, CA

Directed the sales, marketing, and writing efforts of a marketing communications/SEO copywriting company specializing in content marketing.
• Developed the company’s Content Marketing Program (www.ContentMarketingProgram.com), a comprehensive content marketing program that helps businesses build brand awareness, position themselves as thought leaders, improve customer engagement, drive more qualified prospects to their website, and increase leads by consistently writing, optimizing, publishing, and sharing high-quality content online.
• A few results produced for various clients: Increased visitors to a website by 220%; boosted referral traffic to a website by 426%; email newsletter had a response rate that was 2.5 times greater than any previous marketing emails initiated by the firm; doubled the number of new business leads the company received compared to other marketing efforts; thought leadership article helped president land an appearance on a popular morning news show.
• Acted as many clients’ marketing department, performing extensive industry and keyword research, writing and optimizing weekly articles, handling social media management, and managing article syndication.
• Wrote websites, press releases, brochures, white papers, articles, blog posts, case studies, email newsletters, ads, sales sheets, and other marketing materials to support clients’ sales and marketing needs.
• Wrote proposals to enable clients to win new business.
• Edited and proofread copy for grammar, punctuation, consistency in style/tone, etc.

Lead Writer & RFP Project Manager

HealthTrans
(1 year)Greenwood Village, CO

After being promoted to this position within the company, applied writing, editing, and management skills, as well as displayed a high level of versatility and ability to work on multiple projects with a diverse staff.
• Managed a team of RFP writers and worked with a cross-functional team to meet RFP requirements and established deadlines.
• Executed successful responses to RFPs in a strategic manner with varying degrees of support and coordination with subject matter experts and senior staff.
• Developed company/solution summary documents to accompany company-initiated sales quotes and service proposals.
• Performed final quality assurance process, editing content from subject matter experts and adding final customizations and document formatting for professional final product.
• Tracked RFP metrics and contributed to departmental win rate goals.
• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, and press releases.
• Through sales and marketing efforts, helped grow company’s client base, including acquiring signature clients. In fiscal year 2006, as part of sales and marketing initiatives, helped company record its 6th year of growth with an increase of 35% in gross revenues of $125 million, representing a 172% increase to the bottom line. As a result of these efforts, the company was ranked Colorado’s 3rd Fastest Growing Large Privately Held Company by the Denver Business Journal.

Marketing & RFP/Proposal Writer

HealthTrans
(1 year)Greenwood Village, CO

Helped develop the company’s overall RFP process and was the single writing resource for marketing materials and RFPs.
• Leveraged RFP database tools (including RFP Machine) to incorporate and spin answers to fit the given message of the response.
• Managed short timelines and multiple responses simultaneously.
• Continually refined the quality of RFP responses and information database answers.
• Compiled and organized information from various subject matter experts and gathered information to develop comprehensive and customized solution overviews.
• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, press releases, and trade show dailies.

Marketing & RFP/Proposal Writer

TeleTech
(2 years)Englewood, CO

Contributed to the success of the sales and marketing department by assisting with the RFP process and writing marketing materials.
• Customized standard RFP information to address specific customer requirements.
• Developed win strategies and the appropriate verbiage to accentuate company differentiators and strengths.
• Worked with multiple departments to obtain appropriate responses per RFP requirements.
• Performed final production and printing of RFP responses.
• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, and press releases.

Graduate Instructor

University of Colorado at Boulder
(2 years)Boulder, CO

While in this position as a graduate student, taught creative writing and literature courses to students at multiple skill levels.
• Facilitated creative writing workshops.
• Mentored students and evaluated writing progress and proficiency.
• Conducted lectures on a wide variety of poetry and prose texts.
• Encouraged academic growth through creative exercises
• Presented numerous writing styles by both classic and contemporary authors.
• Assigned creative and engaging writing assignments that promoted experimentation.
• Facilitated highly interactive classes that fostered intellectual literary discussions.
• Held office hours to advise students having difficulties with assignments.
• Continually was able to inspire and empower students to demand more of themselves as writers and as creative thinkers.
• Assisted students with producing final writing portfolios and setup end-of-semester public readings.

Business Writer

xPECT Technologies
(2 years)Longmont, CO

Acted as the sole communications and marketing person for a startup, and was responsible for the content management of numerous documents.
• Wrote and edited internal and external corporate communications.
• Wrote and edited user’s manuals and training guides for software programs.

Skills

Education

University of Colorado Boulder

Bachelor of Arts, English

Interests

  • senior marketing writer
  • business writer
  • content marketing specialist
  • content manager
  • article writer
  • blogger
  • SEO copywriter
  • proposal writer
  • website writer
  • editor
  • proofreader
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