– Present (2 years 10 months)San Francisco Bay Area
* Responsible for growing Eventbrite's consumer awareness, acquisition, frequency, and engagement across top Metros in US, UK, and IE for world's biggest two-sided marketplace for events. So far I've: * Developed consumer marketing strategy. Launched content channels, including online publishing, social media, and email marketing, to drive consumer engagement and conversion. Developed model of experiential engagement to drive brand awareness and connect consumers with event organizers. * Built metro marketing strategy and structured evangelist teams across major US, EU, LATAM, and AU regions. * Built consumer insights on millennial behaviors and attitudes towards live experiences.
* Developed marketing communications strategy for video content industry, from big media and entertainment companies to independent creators. * Built comprehensive cross-channel creator comms process. * Managed narrative and messaging for high-profile YouTube events and product launches. * Created and executed crisis-management plan for both internal and external audiences.
Led team that markets YouTube and Google TV Ads to advertisers and agencies. Among accomplishments: * Selling, planning, and executing YouTube Brandcast, Google's first foray into television upfront season as part of original NewFronts season. More than 900 advertisers and agencies got a flashy insight into YouTube's content and brand-building offerings, generating tens of millions of dollars in revenue and more than 500 news articles. * Launching Play Means Business, YouTube's new positioning and messaging platform targeted at large advertisers and agencies. * Building partnership with TED for Ads Worth Spreading program to recognize top video creative.
Primary responsibilities included: * Establishing and executing brand and marketing strategy for YouTube, the world's #1 video property, #2 search engine, and #4 website. * Bringing to market core YouTube monetization mechanisms, including in-stream video units, display ads, SEM, and mobile units. * Engaging creative agencies on YouTube ad platforms, including launching TED Ads Worth Spreading partnership and YouTube Show & Tell. * Establishing and executing brand and marketing strategy for Google TV Ads, which provides advertisers the ability to buy ad time across more than 90 national TV networks and several major MSOs
Independent consulting, focusing on product and marketing strategy. * Developed merger integration strategy for Wells Fargo Internet Services Group, focusing on client's and Wachovia's online brokerage suites. Established and optimized the user experience for the industry's Options Symbology Initiative. * Advised wireless broadband startup on peer-to-peer lending as capital source for end-customers. Established and brokered relationship between client and p2p lending company.
Devised, developed, and executed marketing strategies, monetization strategies, and product features for My Yahoo!, the world's number one personalized portal site
Created $100MM+ revenue strategy for major product redesign. Balanced advertiser, publisher, and broadband partner demands with user expectations to optimize revenue and grow user base
Established product and marketing lifecycle strategy for My Yahoo! users, by analyzing user feedback, site metrics, and competitive landscape
Managed product implementation of major product features, including Yahoo! Open Strategy for third-party OpenSocial widget developers
Advised major publishing partners on enhancing their content and engaging an audience on My Yahoo!
Led a team of 14 professionals that created and managed small business product lines, cross-sell strategies, direct marketing, and competitive marketing programs for Wells Fargo's 1 million+ small business customers. Launched multiple products, including Business Services Packages (financial product bundles) and Merchant Checking (simple credit and debit card processing) in 3,000 stores across 23 states.
Activities and Societies: President, WESU FM; Editor-in-chief, The Wesleyan Argus.
Recommendations
A preview of what LinkedIn members have to say about Eric:
I've worked closely with Eric's content marketing team by conducting UX Research for them and he's provided great guidance and strategic thinking. He's made quick decisions as a result of research, which I find invaluable, of course. I've also seen him give a really inspirational lecture about how millennial's experience live events (differently than other generations) and found him to be engaging, persuasive and funny. As a result of that talk, I am no longer embarrassed to take a selfie.
Eric's passion for his role and the business was contagious and inspiring. HIs leadership helped result in remarkable growth in the business. Despite the insanely fast-paced environment in which we worked, Eric always remained level-headed and cool under pressure.
Eric always made me feel like a team member, rather than an employee. He respected the opinions of everyone on the team, and was always willing and eager to accept others' recommendations. Eric managed to find the perfect balance between giving responsibility to his employees while also coaching them to make them better at their jobs.
I would gladly work for Eric again, and was sorry when he moved to a different team.