Maggie Browdy

For The Wall Street Journal,  Itzel Luna & Robbie Whelan provide world class coverage for the biggest box office weekend of the year so far -  #DeadpoolandWolverine” achieved by far the best opening weekend of the year so far, according to box office tracker Comscore, Inc.. The second-best opening this year went to “Inside Out 2,” from Disney’s Pixar studio, which opened to $154.2 domestically and has so far earned more than $1.5 billion at the global box office, making it the biggest animated movie of all time. The two Disney-owned titles are the only movies so far this year to open to more than $100 million in their first weekend. The film’s success was boosted by the consistency in box office sales for both the Deadpool franchise and Wolverine’s character, who stars in three X-Men films and appeared in nine of them, Dergarabedian Comscore Movies said. The first two movies in the Deadpool series have grossed over $1.5 billion globally to date, and the Wolverine trilogy has brought in just over $1.4 billion globally.  https://lnkd.in/gEBy6FqT

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NEW WORK: SHOP WITH GOOGLE BACK TO SCHOOL COLLEGE TOUR A holy SHADOW superfecta comprising our experiential, creative, account/PR, and social teams headed back to school with client Shop with Google to bring our Shopping 101 social content series to life on campuses across the country. Touching down at The University of Miami, Howard University, George Washington University, and The University of Wisconsin, a first-of-its kind pod resembling a dorm room and university study hall introduced students to a world of shopping with the ease of one of Google’s many incredible features: Lens. Within the pop-up space, we designed unique vignettes – think dorm room, study space, and reading corner – adorned with must-have back-to-school products. Syllabus week might mean anything but studying, but we couldn’t help but put students to the test with the “Lens it to Win It” challenge for a chance to win some amazing prizes to help them tackle the semester. We’re talking Dyson vacuums, AWAY luggage, laptops, and more! With nearly 3,300 new followers gained, over 1,900 prizes given away, and over 5,000 student participants, the activation passed with flying colors (Google-branded, of course), highlighting the Google Lens feature. Make sure you’re following @shopwithgoogle on Instagram, too! There’s more noteworthy content coming your way soon. CREDITS:  CREATIVE & EXPERIENTIAL: SHADOW VIDEO: Paulo Fontora LOCATIONS: University of Miami, Howard University, George Washington University, University of Wisconsin

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The near $76 billion deal for the National Basketball Association (NBA)'s media rights between ESPN, Prime Video & Amazon MGM Studios, and NBC Sports underscores the ongoing battle between traditional #cable networks and #streaming platforms to secure #livesports #programming, which has become a huge asset for audience engagement and retention. For #streamers, winning these rights is more than just about broadcasting games; it's about leveraging what live sports offer to attract and retain subscribers. The ability to offer live sports gives platforms a unique advantage, drawing in a diverse and dedicated viewer base that is often harder to capture through other types of content. It reflects a broader shift in consumer preferences toward on-demand and live streaming services, which promise flexibility and convenience that traditional cable struggles to match. As more sports leagues explore deals with streamers, integrating new technologies is transforming the viewer experience. Tech-first streamers like Amazon are not only bidding for broadcast rights but also innovating how games are presented. Advanced analytics, interactive features, and enhanced viewing options are becoming the norm, enriching the way fans engage with live sports. This edge allows streamers to offer a more personalized and immersive experience, setting them apart from traditional cable programming. The outcome of the NBA's media rights negotiations will set a precedent for future deals, emphasizing the growing importance of technology in sports broadcasting and the ongoing evolution of how live sports are watched. Zooming out and looking at the larger picture - live sports was one of the only reasons people kept their cable subscriptions. Now that live sports are becoming more available on streaming services, it’s hard to see a reason why consumers would keep paying for cable TV. https://lnkd.in/gRdGXAGB #LITrendingTopics #streamingtech #livesports #mediadeals

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