Lisa Geason-Bauer, Trained B Consultant

At Evolution Marketing, we believe that transparency and accountability are essential to driving real environmental change. Our 2024 Operational Impact and Carbon Footprint Report offers an in-depth look at the actions we've taken to minimize our carbon footprint, bolster local economies, and advance sustainable business practices. From tracking our emissions to investing in regenerative projects, this report reflects our ongoing commitment to sustainable operations and climate leadership.

Evolution Marketing offered in spring of 2024, a three part webinar series - Fundamentals of Impact Storytelling, Unpacking Stakeholder Sustainability & Transforming Your Business with the SDG's.

Workshop Curated and Co-hosted by Evolution Marketing and the WI Sustainable Business Council

Workshop description:
How are current events and trends affecting the workplace today? What does the future of your workplace and workforce look like? This discussion will highlight emerging trends and data about the changing workforce landscape and dive into how businesses are adapting. From the lens of social sustainability, you will hear directly from businesses showcasing actions you can… Show more

Workshop Curated and Co-hosted by Evolution Marketing and the WI Sustainable Business Council

Workshop description:
How are current events and trends affecting the workplace today? What does the future of your workplace and workforce look like? This discussion will highlight emerging trends and data about the changing workforce landscape and dive into how businesses are adapting. From the lens of social sustainability, you will hear directly from businesses showcasing actions you can take to address these trends and how to be prepared for the future of work.

Speakers:
Dr. Patrick Hillberg, Adjunct Faculty, Oakland University
Kenya Jacobs, Director, Diversity Recruiting and Workforce Development, Trane Technologies
Laurie Klomstad, Vice President of Human Resources, Spectrum Industries
Lisa Geason-Bauer, President, Evolution Marketing

Moderated by: Jessy Servi Ortiz, Managing Director, Wisconsin Sustainable Business Council Show less

Evolution Marketing has been working with the Citizens Utility Board (CUB) of Wisconsin since 2017, and this case study showcases the variety of different services performed by Evolution Marketing in concert with the CUB staff.

Since 2017, Evolution Marketing has been a partner with the Oconomowoc High School teachers who spearheaded the new Global Sustainability course that debuted in the 2019-2020 school year. The Global Sustainability class is a unique high school course, and to the best of our knowledge, the first of its kind in Wisconsin. It is a bilingual (Spanish/English) Advanced Placement Environmental Science course that is rooted in the United Nations Sustainable Development Goals (UNSDGs). The centerpiece… Show more

Since 2017, Evolution Marketing has been a partner with the Oconomowoc High School teachers who spearheaded the new Global Sustainability course that debuted in the 2019-2020 school year. The Global Sustainability class is a unique high school course, and to the best of our knowledge, the first of its kind in Wisconsin. It is a bilingual (Spanish/English) Advanced Placement Environmental Science course that is rooted in the United Nations Sustainable Development Goals (UNSDGs). The centerpiece of the Global Sustainability course is the unique partnerships that the students have with local businesses and nonprofit organizations throughout the course, as they learn about and take action on the UNSDGs within sustainable business practices. This course also prepares students to potentially earn college credit through Advanced Placement and International Baccalaureate testing. Lisa Geason-Bauer, the President of Evolution Marketing, has worked side-by-side with the teachers managing the course to seek out mentors, guest speakers, job shadow opportunities, and project partners with whom to connect our students. Show less

Evolution Marketing in partnership with the Wisconsin Sustainable Business Council and the Nelson Institute hosted FREE webinars for BUSINESS to learn how to address CARBON in a BUSINESS as part of the 50th Anniversary of Earth Day, on April 20th, 2020. Following Earth Day, and the success of the webinars our planning team put together one more webinar that took place on June 17th, "Business Workshop on Carbon: Q&A with the Professionals" in order to address questions from the business… Show more

Evolution Marketing in partnership with the Wisconsin Sustainable Business Council and the Nelson Institute hosted FREE webinars for BUSINESS to learn how to address CARBON in a BUSINESS as part of the 50th Anniversary of Earth Day, on April 20th, 2020. Following Earth Day, and the success of the webinars our planning team put together one more webinar that took place on June 17th, "Business Workshop on Carbon: Q&A with the Professionals" in order to address questions from the business community tied to the original four webinars.

Content for the webinars was curated by session planners and includes; carbon jargon, carbon reduction & management tools, strategies to address carbon within your business, business case for carbon management, innovations & climate leadership by business featuring two case studies (from Microsoft & LanzaTech Inc.).

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Our 2020 Wisconsin Women in Green collaborators, USGBC Wisconsin, WSBC's Women in Sustainability and Evolution Marketing, invite YOU to join us on March 5th to celebrate International Women's Day (IWD)!

Women in Green is a worldwide leadership platform creating space for women who are shifting the narrative on empowerment, access and impact in the clean energy economy.  As old paradigms are challenged a new roadmap emerges that is shaking up how we measure progress, who defines those… Show more

Our 2020 Wisconsin Women in Green collaborators, USGBC Wisconsin, WSBC's Women in Sustainability and Evolution Marketing, invite YOU to join us on March 5th to celebrate International Women's Day (IWD)!

Women in Green is a worldwide leadership platform creating space for women who are shifting the narrative on empowerment, access and impact in the clean energy economy.  As old paradigms are challenged a new roadmap emerges that is shaking up how we measure progress, who defines those indicators and what and whom is missing from the leadership table as we unfailingly work to raise the quality of life for all.

Women in Green reminds us that each of us is a person of great influence. In fact, we are all “sheroes” - SHERO: A female hero; a woman that displays strong heroic traits under tremendous pressure and is triumphant over her circumstances. 

Stand up for what we believe in, stand up for others, stand up for speaking our minds, and stand up for paving the way for future generations of strong women.

International Women’s Day says, “let’s all be #eachforequal.” Individually, we're all responsible for our own thoughts and actions - all day, every day. We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations, and celebrate women's achievements. Collectively, each one of us can help create a gender equal world. Definitely the work of everyday sheroes!

Join us to start to conversation at the WI Women in Green Meet-up. At the meet-up you'll hear from and engage in facilitated small group discussion with women from across the sustainability industry.

Speakers:
•Sharon Adams, Owner at HN Development
• Elizabeth Churchill, Business Workplace Shared Services Sustainability Administrator at American Family Insurance
•Kristi Sherfinski, PLA, ASLA, SITES AP, Landscape Architect at Helianthus Show less

Our 2019 Wisconsin Women in Green collaborators invite YOU to join us on March 8th to celebrate International Women's Day (IWD) and the power of purpose to shape our lives, our careers and our changing world
IWD is all about unity, celebration, reflection, advocacy and action, and this year’s theme encourages us all to help create a #BalanceforBetter. At our Women in Green power breakfast, we will delve into the ways women can lead with purpose to inspire others and drive continued… Show more

Our 2019 Wisconsin Women in Green collaborators invite YOU to join us on March 8th to celebrate International Women's Day (IWD) and the power of purpose to shape our lives, our careers and our changing world
IWD is all about unity, celebration, reflection, advocacy and action, and this year’s theme encourages us all to help create a #BalanceforBetter. At our Women in Green power breakfast, we will delve into the ways women can lead with purpose to inspire others and drive continued creativity and progress.

Our distinguished panel of speakers will share their personal experiences and insights about the role their work is playing in helping to create a more equitable and just world for all. Our speakers will highlight real world examples of actions that can be taken by each of us, in order to grow a #CultureofCourage and empowerment.

Be part of an inspiring morning that celebrates local women leading the sustainability industry. Together we will explore the complexities of women’s leadership at this critical time for environmentalism and feminism. Help us chart a course for Wisconsin Women to lead the way.

Featured Speakers:
Huda Alkaff is the founder and director of Wisconsin Green Muslims - a grassroots environmental justice group formed in 2005.

August M. Ball, founder of Cream City Conservation.

Theresa Lehman, LEED Fellow, LEED AP-BD+C, ID+C, LEED Faculty, WELL AP, WELL Faculty, is the Director of Sustainable Services at Miron Construction.

Corrie Prunuske, Vice President Business Operations, leads business operations for Johnson Controls HVAC Equipment and Controls Business.

Local discussion tied to global issues, specifically addressing UNSDG Goal 5: Achieve gender equality and empower all women and girls and UNSDG 10: Reduce inequality within and among countries Show less

#PressforProgress - Empowerment through a more sustainable workforce

Join us in solidarity with women across the globe, as we celebrate International Women’s Day.

This inaugural year, we are looking to disrupt our status quo, breathe inclusiveness, and welcome diversity in all forms, we will examine ways we can present our strength and connectedness to lead when it seems like our values and ideals are being underscored. How do we hold each other up to #pressforprogress in creating… Show more

#PressforProgress - Empowerment through a more sustainable workforce

Join us in solidarity with women across the globe, as we celebrate International Women’s Day.

This inaugural year, we are looking to disrupt our status quo, breathe inclusiveness, and welcome diversity in all forms, we will examine ways we can present our strength and connectedness to lead when it seems like our values and ideals are being underscored. How do we hold each other up to #pressforprogress in creating healthy, sustainable, resilient workplaces for all? Join us to be a part of this important conversation.

Be part of an inspiring afternoon. Through keynotes and facilitated discussions, we will explore the complexities of women’s leadership at this critical time. Help us chart a course for Wisconsin Women to lead the way.

Agenda:
2:00 p.m. Registration & Networking
2:30 p.m. Welcome Remarks
2:40 p.m. "Evolution and Revolution of Women Leaders" presented by Carole Witkowski, Vice President Human Resources, Batteries Plus Bulbs
3:05 p.m. "Sustainability is Revolutionizing the Workplace" presented by Kathy Kuntz, Executive Director, Cool Choices
3:25 p.m. Interactive Q&A with Keynotes
3:45 p.m. Collaborative Activity
Led by moderators, attendees will be led through group exercises.
4:20 p.m. Conclusion, call to action
4:30 p.m. Adjourn Show less

The management team at Box Latch™ Products (including Lisa) participated in the Fall 2016 ExporTech™ Training program, as part of the training our team created a comprehensive Export Plan for Box Latch™ Products. Following completion of the plan, the team (including Lisa) presented the plan to a panel of reviewers . Following graduation from ExporTech™ the Box Latch™ team has begun working on implementing the plan.

ExporTech™, an export acceleration program delivered in partnership… Show more

The management team at Box Latch™ Products (including Lisa) participated in the Fall 2016 ExporTech™ Training program, as part of the training our team created a comprehensive Export Plan for Box Latch™ Products. Following completion of the plan, the team (including Lisa) presented the plan to a panel of reviewers . Following graduation from ExporTech™ the Box Latch™ team has begun working on implementing the plan.

ExporTech™, an export acceleration program delivered in partnership by the Wisconsin Economic Development Corporation (WEDC), the Wisconsin Manufacturing Extension Partnership (WMEP) and the UW-Stout Manufacturing Outreach Center (MOC), helps Wisconsin companies expand their global market reaches through targeted export strategy development and execution. Show less

OCONOMOWOC, WI - MAY 25TH, 2016: Birds are singing, the breeze smells sweet and trees are budding. With Wisconsin’s weather finally warming up, our minds turn to weekend hikes, bike rides, fishing, weekly golf and yard work. Starting June 1st, several employers in the greater Oconomowoc area will begin encouraging their employees to spend 30 minutes a day out in nature. For the third year in a row, several local businesses are coming together to sponsor the U.S. Green Building Council’s… Show more

OCONOMOWOC, WI - MAY 25TH, 2016: Birds are singing, the breeze smells sweet and trees are budding. With Wisconsin’s weather finally warming up, our minds turn to weekend hikes, bike rides, fishing, weekly golf and yard work. Starting June 1st, several employers in the greater Oconomowoc area will begin encouraging their employees to spend 30 minutes a day out in nature. For the third year in a row, several local businesses are coming together to sponsor the U.S. Green Building Council’s 30x30 Nature Challenge.

The Oconomowoc Chamber of Commerce’s Sustainable Business Initiative Committee is challenging people in business and their respective companies to spend 30 minutes a day in nature for 30 days (June 1st – 30th). Unplug from your cell phone, tablet, e-readers and all electronic devices and connect with the natural world around you for 30 minutes a day. It is FREE to participate and you can participate as an individual or a group.

“Countless studies and research have demonstrated something that we all intuitively know. People, workers who are able to connect with nature, are better able to deal with their stress and are typically more productivity at work,” explained Lisa Geason-Bauer, President of Evolution Marketing and Co-chair of the Oconomowoc Chamber of Commerce Sustainable Business Initiative Committee.
The 2016 challenge is sponsored by: City of Oconomowoc, Compass Point Consulting, Evolution Marketing, First Bank Financial Centre, Greener Oconomowoc, Inpro, Kettle Moraine Health Center, Oconomowoc Area Chamber of Commerce Sustainable Business Committee, ProHealth Care, Sentry Equipment Corp., Tall Pines Conservancy and Waukesha County Parks System. Show less

Businesss across the Lake Country Area are challenging members of our community to participate in the Wisconsin Green Building Alliance 30x30 Nature Challenge this June. We are sharing our expierences with the greater Lake Country Area Community via a 30x30 Challenge Blog which is an activitiy of the Oconomowoc Chamber's Green Business Committee that is being coordinated by Lisa Geason-Bauer, committee co-chair.

The 2015 challenge blog is sponsored by: City of Oconomowoc, Compass Point… Show more

Businesss across the Lake Country Area are challenging members of our community to participate in the Wisconsin Green Building Alliance 30x30 Nature Challenge this June. We are sharing our expierences with the greater Lake Country Area Community via a 30x30 Challenge Blog which is an activitiy of the Oconomowoc Chamber's Green Business Committee that is being coordinated by Lisa Geason-Bauer, committee co-chair.

The 2015 challenge blog is sponsored by: City of Oconomowoc, Compass Point Consulting, Endurance House, Evolution Marketing, First Bank Financial Centre, Kettle Moraine Health Center, the Oconomowoc Area Chamber of Commerce Green Business Committee, Waukesha County Retzer Nature Center and a local WI Green Building Alliance Board Member.

First Blog of 2015, explaining the challenge:
http://www.lakecountrynow.com/opinion/blogs/communityblogs/Are-you-NATURE--smart-305399121.html Show less

Since 2009 Utilities and City staff have incorporated energy efficient, conservation minded
initiatives into the overall operations for the municipality. The 25x25 Plan demonstrates how both the City of Oconomowoc and Oconomowoc Utilities have worked hard to conserve financial and ecological resources.

This Updated 25x25 Plan should be viewed as a road map, which showcases all the key activities which have occurred since 2009, when the original… Show more

Since 2009 Utilities and City staff have incorporated energy efficient, conservation minded
initiatives into the overall operations for the municipality. The 25x25 Plan demonstrates how both the City of Oconomowoc and Oconomowoc Utilities have worked hard to conserve financial and ecological resources.

This Updated 25x25 Plan should be viewed as a road map, which showcases all the key activities which have occurred since 2009, when the original plan was created. This updated Plan further high lights the importance of strategic decision-making and planning championed by
City leadership and staff as evidenced by energy savings contained within this report

In 2013 the Oconomowoc Utilities Lead by Example team was tasked with updating the municiplalites 25x25 Plan. The updated plan included water use data for the municipal operations as well as information on each municipal project that occurred between 2009 - 2013.

In her capacity as Lead by Example Team Coordinator Lisa Geason-Bauer was tasked with project managing the updated 25x25 Plan, she also served as lead plan author.
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Approximately 500 people attended the 2013 Greener Oconomowoc Earth Day Bike Summit event, which showcased over 20 + local businesses, not-for-profit environmental organizations and biking advocay groups.

Greener Oconomowoc's Earth Day Bike Summit was held on Sunday April 21st from 11am to 4pm at the Oconomowoc Arts Center (641 E Forest Street, Oconomowoc, WI 53066). The Earth Day Bike Summit event was free and open to the public, with a donation to the Oconomowoc Food Pantry. The… Show more

Approximately 500 people attended the 2013 Greener Oconomowoc Earth Day Bike Summit event, which showcased over 20 + local businesses, not-for-profit environmental organizations and biking advocay groups.

Greener Oconomowoc's Earth Day Bike Summit was held on Sunday April 21st from 11am to 4pm at the Oconomowoc Arts Center (641 E Forest Street, Oconomowoc, WI 53066). The Earth Day Bike Summit event was free and open to the public, with a donation to the Oconomowoc Food Pantry. The event showcased educational programs, environmental organizations, biking partners and advocacy groups along with local businesses interested in healthy living. The event hosted a variety of family friendly activities geared towards children and youth as well as a mini alternative vehicle show. Show less

Greener Oconomowoc’s 2011 Earth Day Resource Fair (EDRF) was held on May 1 st at Oconomowoc High School. The EDRF showcased the Oconomowoc Area School Districts efforts to provide a green and sustainable educational program for their students. The elementary, intermediate and high schools staffed tables to showcase their efforts. Also part of the program was the school’s FFA plant sale and petting zoo. We served a locally sourced lunch utilizing the school districts registered dietician. Our… Show more

Greener Oconomowoc’s 2011 Earth Day Resource Fair (EDRF) was held on May 1 st at Oconomowoc High School. The EDRF showcased the Oconomowoc Area School Districts efforts to provide a green and sustainable educational program for their students. The elementary, intermediate and high schools staffed tables to showcase their efforts. Also part of the program was the school’s FFA plant sale and petting zoo. We served a locally sourced lunch utilizing the school districts registered dietician. Our EDRF Kid’s Corner provided hands on experiences for children. Our Oconomo-walk and Bike committee and area Girl Scouts hosted a Ride Rodeo to encourage bicycle safety. The EDRF featured 39 vendors who had an opportunity to educate the community about their green and sustainable businesses and products. Vendors included green builders, green energy providers, products using recycled or repurposed materials, organic gardening products and natural health products. We also had an alternative energy vehicle show that featured electric and hybrid cars, scooters and school buses. We also had a drop off for CFL’s and #5 plastic recycling. The purpose of the EDRF is to educate the community on how to lead a sustainable lifestyle and assist them in finding local businesses that they can support for services and products. We also want to leave the message that they can do all this and have a good time too.
1200- 1500 community members attended the 2011 Earth Day Event. Show less

On May 18, 2010 Business leaders from southeastern Wisconsin interested in the triple bottom line and sustainable economic development attended the Town and Country Resource Conservation & Development, Inc.’s day-long conference, “Green Economic Development in Wisconsin: The Business Case for the Triple Bottom Line.” The conference featured business innovators and eco-entrepreuners highlighting case studies tied to regional business success based on economic viability (profit),environmental… Show more

On May 18, 2010 Business leaders from southeastern Wisconsin interested in the triple bottom line and sustainable economic development attended the Town and Country Resource Conservation & Development, Inc.’s day-long conference, “Green Economic Development in Wisconsin: The Business Case for the Triple Bottom Line.” The conference featured business innovators and eco-entrepreuners highlighting case studies tied to regional business success based on economic viability (profit),environmental stewardship (planet) and social responsibility (people).

This was the first conference of its type to take place in Wisconsin, bringing together economic development, governmental professionals with sustainable business, educators, not-for-profits leaders to address issues related to job creation, sustainable business strategies and partnerships around economic development. Ms. Geason-Bauer served in the volunteer capacity of conference planning chairwoman for this one day conference.
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This was the 4th Annual Resource Fair put on by Greener Oconomowoc (GO) volunteer members. The 2010 Earth Day Resource Fair took place Oconomowoc High School included 37 + booths by local businesses and organizations that were promoting eco-friendly products and/or services. There was an Alternative Vehicle display in the parking lot that included over 15 vehicles that were electric/hybrid or ran on alternative energy sources. Local businesses and organizations relating to alternative… Show more

This was the 4th Annual Resource Fair put on by Greener Oconomowoc (GO) volunteer members. The 2010 Earth Day Resource Fair took place Oconomowoc High School included 37 + booths by local businesses and organizations that were promoting eco-friendly products and/or services. There was an Alternative Vehicle display in the parking lot that included over 15 vehicles that were electric/hybrid or ran on alternative energy sources. Local businesses and organizations relating to alternative vehicles/modes of transportation were featured in this area, as well. Locally produced dairy and bakery items were featured with GO working with Oconomowoc High School to provide a locally sourced lunch. About 1,000 people attended at this event.

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Evolution Marketing has been working with the City of Oconomowoc and Oconomowoc Utilities since 2008, when the Oconomowoc Utilities Lead by Example Team was formed. This municipal wide energy conservation team has championed many environmentally responsible initiatives, which have resulted in all of the municipally owned buildings saving energy, municipal departments adopting conservation practices and the creation of a Citywide 25×25 Energy Independent Community Plan.

In January of… Show more

Evolution Marketing has been working with the City of Oconomowoc and Oconomowoc Utilities since 2008, when the Oconomowoc Utilities Lead by Example Team was formed. This municipal wide energy conservation team has championed many environmentally responsible initiatives, which have resulted in all of the municipally owned buildings saving energy, municipal departments adopting conservation practices and the creation of a Citywide 25×25 Energy Independent Community Plan.

In January of 2009, the City of Oconomowoc Common Council approved the resolution, “to advance Wisconsin’s vision for energy independence by generating 25% of the city’s electricity and 25% of our transportation fuels from renewable resources by 2025.” Later in 2009 the Lead by Example team and members of the City staff formed an energy independent committee that was tasked with drafting the City’s 25×25 Plan.

The Oconomowoc energy independent committee particpated in the 2009 WI Office of Energy Independence Energy Independent Community Project. More info: http://www.stateenergyoffice.wi.gov/section.asp?linkid=1514&locid=160
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