Kristina Anderson

13+ years of work experience in Journalism and Digital/Online Marketing. Expert-level and exceptionally strong understanding of digital marketing across key channels including Organic Search (SEO), Paid Search (SEM), Email, Affiliate Marketing, Link and Lead Generation, Content Management and Social Media Optimization in an e-commerce setting. Has strong communication and project management skills.

These skill sets are at the forefront of every search marketing job/project that I manage:

• White Hat Search Engine Optimization (on-page and off-page)
• Technical SEO (canonicalization, semantic, schema.org)
• Pay-Per-Click Marketing Management (Google AdWords, Yahoo Search Marketing and MSN AdCenter)
• Legitimate Link-Building Campaign
• Email Marketing
• Affiliate Marketing
• PR Marketing (Online and Offline)
• Web Content Writing and Management (including blogging)
• Online Reputation Management (ORM)
• Google Analytics Tracking and Reporting
• Strong knowledge of WordPress, Magento, BigCommerce and other types of CMS and e-commerce solutions.
• Social Media Marketing and Optimization
• Familiar with HTML & CSS
• Strong knowledge of search and email perfomance monitoring tools such as BrightEdge, Google Analytics, Google AdWords, SEOMoz, SEMRush, Mailchimp and SEO PowerSuite
• Excellent organizational, client engagement and customer service skills
• Great team player